This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
We See Things
Differently

Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

MARCH 7, 2019 //     

ALLISON+PARTNERS ELEVATES SERINA TAN TO MANAGING DIRECTOR, ASIA PACIFIC

Tan Takes on Newly-Created Role to Drive Collaboration Across Region from Agency’s Fast-Growing Singapore Hub

SINGAPORE (March 7, 2019) – Allison+Partners today announced the promotion of Serina Tan to managing director, Asia Pacific. This newly-created role will be in addition to her existing role as general manager of the agency’s Singapore office, and will focus on creating more connective tissue and collaboration between the more than 140 team members across the region.

“Serina’s impressive leadership skills and entrepreneurial spirit has not only driven the exponential growth of our Singapore office, but also helped expand our work into other offices across Asia Pacific,” said Jonathan Heit, Allison+Partners’ global president. “Leveraging this talent in her new role to create an additional strategic bridge between our Asia Pacific offices and leadership in the U.S. and Europe was a natural progression and recognition of her significant accomplishments. This will also facilitate the cultivation of new business opportunities and client integration regionally and globally as we continue to scale.”

Since 2014, Tan has driven triple-digit growth in Singapore, which has become an important hub for Allison+Partners in Asia. The office continues to be one of the agency’s fastest-growing offices in the network, serving a portfolio of global consumer and technology brands such as The Software Alliance (BSA), Bosch, Waze, ThoughtWorks, Carousell, Nippon Paint and Citrix. Tan has also been instrumental in diversifying the agency’s services in the region to include more integrated marketing communications work in partnership with senior leadership globally through All Told.  

“I am honored to have the best of both worlds – the opportunity to collaborate more with my colleagues around the world, and to continue to serve our amazing clients and team in Singapore,” Tan said. “I look forward to working closely with our global and regional colleagues to foster closer global connectivity and further expand the Allison+Partners footprint.”

Prior to joining Allison+Partners, Serina spent more than 14 years leading successful communications campaigns, developing global cause-related programs and managing hot-button consumer issues for global clients such as McDonald’s and HP. She has lived in Singapore, Japan and Malaysia, and is fluent in English, Mandarin and Japanese.

The Stream

Articles + Opinions Delivered Directly to your Inbox.

Sign Up today!

ABSTRACTSUNDAY // Apr 30, 2019 Large format silkscreen prints from Los Angeles, Berlin and New York, currently on view at my show at Museum Schloss Bonndorf (an hour North of Zürich). Until June 2.
VULTURE // APR 30, 2019
We've updated our ranking of every #GameOfThrones episode t.co/XoBdOnfU4l
SALON // APR 30, 2019
Congratulations to 2019 #TonyAward nominees @Jeff_Daniels and @celiakb for @mockingbirdbway. Check out our… t.co/nQnL0wt6sO
BUSINESSINSIDER // APR 30, 2019
12 drugstore chains that no longer exist t.co/11tYW0k4Wz
MENTAL_FLOSS // APR 30, 2019
All 21 Marvel Cinematic Universe Movies, Recapped in Less Than 40 Minutes — t.co/RcKeuFXLzL t.co/6OmSEVLrWS
THEAVCLUB // APR 30, 2019
The Night King is the internet's new favorite beauty icon t.co/6QvZVwdFxe t.co/SlqNg1dpJs
TEDTALKS // APR 30, 2019
"I'd like to encourage all of you to go out and help push the boundaries of science, even if it may at first seem a… t.co/GkcAFNBK7e
BRAINPICKER // APR 30, 2019
How Gertrude Stein met the love of her life, Alice B. Toklas, born on this day in 1877 — the improbable and lovely… t.co/VRxX3msXq1
NATESILVER538 // APR 30, 2019
I actually think states are kind of dumb for shifting to Super Tuesday. Good chance Super Tuesday reshapes but does… t.co/38EJzKEihv
TMAGAZINE // Apr 29, 2019 As rents rise, artists across Europe are reviving the idea of the medieval guild. A decade ago, the designer Sander Wassink, who was then a student at the @DesignAcademyEindhoven in the #Netherlands, teamed up with some fellow students to rent 6,500 squar
DANIELARSHAM // Apr 29, 2019 Planning for my exhibition this summer in China at @how_art_museum
NATGEO // Apr 28, 2019 Photo by Simon Norfolk @simonnorfolkstudio I Mist-shrouded trees draped in moss perch along the footpath to the summit of Green Mountain on Ascension Island in the South Atlantic. When Charles Darwin visited Ascension in 1836, he commented that the island
DANIELARSHAM // Apr 28, 2019 Time travel collab

When two great agencies come together, the results are better than chocolate.

OneChocolate is now part of Allison+Partners