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Tan Takes on Newly-Created Role to Drive Collaboration Across Region from Agency’s Fast-Growing Singapore Hub
SINGAPORE (March 7, 2019) – Allison+Partners today announced the promotion of Serina Tan to managing director, Asia Pacific. This newly-created role will be in addition to her existing role as general manager of the agency’s Singapore office, and will focus on creating more connective tissue and collaboration between the more than 140 team members across the region.
“Serina’s impressive leadership skills and entrepreneurial spirit has not only driven the exponential growth of our Singapore office, but also helped expand our work into other offices across Asia Pacific,” said Jonathan Heit, Allison+Partners’ global president. “Leveraging this talent in her new role to create an additional strategic bridge between our Asia Pacific offices and leadership in the U.S. and Europe was a natural progression and recognition of her significant accomplishments. This will also facilitate the cultivation of new business opportunities and client integration regionally and globally as we continue to scale.”
Since 2014, Tan has driven triple-digit growth in Singapore, which has become an important hub for Allison+Partners in Asia. The office continues to be one of the agency’s fastest-growing offices in the network, serving a portfolio of global consumer and technology brands such as The Software Alliance (BSA), Bosch, Waze, ThoughtWorks, Carousell, Nippon Paint and Citrix. Tan has also been instrumental in diversifying the agency’s services in the region to include more integrated marketing communications work in partnership with senior leadership globally through All Told.
“I am honored to have the best of both worlds – the opportunity to collaborate more with my colleagues around the world, and to continue to serve our amazing clients and team in Singapore,” Tan said. “I look forward to working closely with our global and regional colleagues to foster closer global connectivity and further expand the Allison+Partners footprint.”
Prior to joining Allison+Partners, Serina spent more than 14 years leading successful communications campaigns, developing global cause-related programs and managing hot-button consumer issues for global clients such as McDonald’s and HP. She has lived in Singapore, Japan and Malaysia, and is fluent in English, Mandarin and Japanese.