This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
We See Things
Differently

Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.

MARCH 7, 2019 //     

ALLISON+PARTNERS ELEVATES SERINA TAN TO MANAGING DIRECTOR, ASIA PACIFIC

Tan Takes on Newly-Created Role to Drive Collaboration Across Region from Agency’s Fast-Growing Singapore Hub

SINGAPORE (March 7, 2019) – Allison+Partners today announced the promotion of Serina Tan to managing director, Asia Pacific. This newly-created role will be in addition to her existing role as general manager of the agency’s Singapore office, and will focus on creating more connective tissue and collaboration between the more than 140 team members across the region.

“Serina’s impressive leadership skills and entrepreneurial spirit has not only driven the exponential growth of our Singapore office, but also helped expand our work into other offices across Asia Pacific,” said Jonathan Heit, Allison+Partners’ global president. “Leveraging this talent in her new role to create an additional strategic bridge between our Asia Pacific offices and leadership in the U.S. and Europe was a natural progression and recognition of her significant accomplishments. This will also facilitate the cultivation of new business opportunities and client integration regionally and globally as we continue to scale.”

Since 2014, Tan has driven triple-digit growth in Singapore, which has become an important hub for Allison+Partners in Asia. The office continues to be one of the agency’s fastest-growing offices in the network, serving a portfolio of global consumer and technology brands such as The Software Alliance (BSA), Bosch, Waze, ThoughtWorks, Carousell, Nippon Paint and Citrix. Tan has also been instrumental in diversifying the agency’s services in the region to include more integrated marketing communications work in partnership with senior leadership globally through All Told.  

“I am honored to have the best of both worlds – the opportunity to collaborate more with my colleagues around the world, and to continue to serve our amazing clients and team in Singapore,” Tan said. “I look forward to working closely with our global and regional colleagues to foster closer global connectivity and further expand the Allison+Partners footprint.”

Prior to joining Allison+Partners, Serina spent more than 14 years leading successful communications campaigns, developing global cause-related programs and managing hot-button consumer issues for global clients such as McDonald’s and HP. She has lived in Singapore, Japan and Malaysia, and is fluent in English, Mandarin and Japanese.

The Stream

Articles + Opinions Delivered Directly to your Inbox.

Sign Up today!

I consent to my data being collected and stored.
BUSINESSINSIDER // MAR 14, 2019
Facebook is under criminal investigation over deals that gave Apple, Amazon, and other companies access to user data t.co/o8u5Q6lBrG
ANNIEMAL // MAR 14, 2019
16 months of Takes ahead before a nominatee is picked.
MAGGIENYT // MAR 14, 2019
Andrew Weissmann Stepping Down From Special Counsel Robert Mueller Team : NPR t.co/2LfiDWuhPL
VULTURE // MAR 14, 2019
There is no character in the Simpsons universe more mysterious, or more raisinlike, than Hans Moleman t.co/VRCyvLlaTC
MEDIAITE // MAR 14, 2019
Fox News' Shepard Smith Accepts Journalism Award: 'History Will Reflect Poorly' on Those Who 'Knowingly Deceive’… t.co/pc6eFvlAv4
SALON // MAR 14, 2019
Chris Hedges: Democrats may well lose to Trump again, and Bernie Sanders is "naive" t.co/igXDW5ml1f
BRAINPICKER // MAR 14, 2019
“Perfection of means and confusion of goals seem — in my opinion — to characterize our age.” Einstein, born 140 ye… t.co/BjcyLceBQi
MENTAL_FLOSS // MAR 14, 2019
9 Enlightening Courses You Can Take Online in March 2019—t.co/BP3XZWPjcY t.co/QsdFFH9GQ4
KRISTASCHLUETER // Mar 13, 2019 Went to the opening of Ian Schrager’s new Edition Hotel for @nytimes in the paper tomorrow ✨✨✨
NATGEO // Mar 13, 2019 Photo by @kengeiger | Photobombed by a giraffe—who knew it was possible? Imagine the scene: a tower of giraffes coming to a water hole in Etosha National Park, Namibia, a 600mm lens in the wait, giraffe heads and necks in a tangle—and I'm praying for
DANIELARSHAM // Mar 13, 2019 This Saturday is the final day to view my exhibition “Static Mythologies” at @galerieronmandos in Amsterdam.
GOODTYPE // Mar 13, 2019 What an incredible Goodtype Tuesday! We will be announcing the winner of the Goodtype Books via our Stories on Friday! Now it is time to introduce our Guest Curator of the week! We are pleased to have @marykatemcdevitt taking over the feed today and tomor
NATGEO // Mar 12, 2019 Photo by Adam Ferguson @adamfergusonstudio | Sand mining boats work illegally on the Thane River near Nagla Bunder village in Maharashtra, India. Indian workers dive to the bottom of the river with a metal bucket to scoop sand, hauled to the water surface
GOODTYPE // Mar 12, 2019 #GoodtypeTuesday entry and words below by @c.j.amaya ・・・ The Art of Lettering; created in the style of @jimbobernaus for this weeks Goodtype Tuesday. __________ I really wanted to create something in Jimbo’s style because I love the style that he creat
DANIELARSHAM // Mar 12, 2019 “BIG BALDY, ETC” by @ryantravischristian is opening tonight at @arshamfieggallery from 8pm-9pm. All are welcome. The exhibition will be on display from March 12 through April 2nd!
JATECSON // Mar 11, 2019 You will never find light⁣ by following darkness.⁣ Let your light guide you to the light. ⁣ Words by @profg.co #jatecson
BUSINESSINSIDER // MAR 7, 2019
Drugstore skin products can work just as well as luxury brands t.co/4OPUmYTYL0
SALON // MAR 7, 2019
New York Mayor Bill de Blasio blasted as fauxgressive by union targeting a national audience t.co/vdBmtZTbz1