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April 28, 2020 // Fast Company  //       //  Agency News

4 things you must get right when you move physical events to digital

Seminars, trade shows, and conferences have been a staple tactic for marketers for decades. Frankly, there is nothing like face-to-face interaction to drive awareness and generate opportunities. The most recent data (pre-pandemic) from Statista found that 13% of global businesses surveyed spent between 1% and 5% of their marketing budget on events, while 10% reported spending more than half of their budgets on events.READ MORE Integrated Marketing

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