Since the agency’s earliest days, technology has been one of our core areas of expertise. We launched one of the first social networks [the original MySpace], helped create the very notion of online influence as part of our early YouTube work, and have since worked with nearly every major technology brand, including Dropbox, Whatsapp and Autodesk. Our experience fuels our current successes including shaping the future of the enterprise with Samsung, redefining “safety science” for UL and helping Zendesk stand out in the competitive customer support space. We thrive on our ability to help technology companies establish leadership positions in their categories. Technology helps shape culture and in turn, culture impacts how we use the technology at our disposal. Our efforts are informed by those cultural trends coupled with real-time research that allow us to execute programs and drive meaningful business results. Whether a new product launch, the evolution of a service, a financial event, we’ve been there before and can lend our expertise to ensure success.
The complexity of doing business today is unprecedented. Our team of B2B experts leverage your story to drive integrated campaigns that establish segment leadership, increase leads, deepen customer loyalty, attract and retain employees and protect reputations. Whether your company sells security software, cement or professional services, we engage vital stakeholders to help you stand out among competitors to drive sales and build your brand.
+ Analyst Relations
+ Market Analysis
+ Case Study Development
+ Category [Re]Definition
+ Employee Engagement
+ Executive Brand Building
+ Experiential + Event Marketing
+ Influencer Relations
+ Media Relations
+ Narrative Development
+ Product Launches
+ Reviews Management +Thought Leadership
Managing Director, B2B Technology
Managing Director, Consumer Technology