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Public Affairs

With trust in government declining, business plays an ever-increasing role. Decision makers have been replaced with peer to peer relationships, influenced by non-government agencies and ultimately governed by consumers in real time. Leaders of companies, and NGOs not only have the opportunity, but are expected to tackle key issues historically reserved for governments. We think differently, executing integrated programs that build trust with all relevant audiences to advocate on those key issues concerning our clients.  

We employ proprietary data analytics to uncover the insights needed to guide the right strategy. Our senior practitioner led work stretches across corporations, trade associations and non-profits. We work in industries including healthcare, financial services, technology, food & agriculture, hospitality and campaigns for social justice, economic development and trade.  

Whether a community group needs further education, a corporation gets caught up in a trend halfway around the world, or a Tweet causes more questions than answers... the Public Affairs team spans the globe, strategically collaborating to design and execute impactful programs.  

+ Advisory Services
Analyst Relations
B2B Marketing
Change Management
Content Marketing + Digital Strategies
Crisis + Issues Management
Executive Coaching
Executive Visibility + Thought Leadership
Financial Communications + Transactions Support
Internal Communications + Employee Engagement 
Investor Relations
Media Relations
Media + Speaker Training
Public Affairs
Social Impact + CSR

Barbara Laidlaw 
Global Reputation Risk + Public Affairs