Beauty + Personal Care
The Beauty and Personal Care team at Allison+Partners breaks the systemic PR mold, bringing the reach and resources of a global leader paired with the responsiveness and expertise of a boutique group.
With years of experience growing some of the world’s leading skincare, fragrance, cosmetics and personal care brands, our seasoned beauty experts have created breakthrough campaigns for a variety of brands including Julep Nail, JOICO, Sexy Hair, LaseResults, philosophy, L’Oréal USA, GoodSkin Labs, Bobbi Brown, Oral-B, Gillette, Venus, Dove, Axe and more. We are committed to creativity and innovation — developing brand-specific programs designed to captivate audiences.
Elements of our campaigns include:
- Creating Memorable Events and Deliveries. Our team has extensive experience creating and working on product launches, events and creative mailers. From mapping out logistics to running the flow of the presentation, to building elaborate, attention-grabbing deliveries, and staffing intimate events and desk side gatherings, we’ve worked to create unique experiences for beauty, fashion and lifestyle editors that set our clients apart from the rest.
- Branded Entertainment and Partnership Development. Whether developing a multi-platform branded entertainment program, building a relationship between a brand and a celebrity or activating a high-powered sponsorship, the worlds of beauty, fashion and entertainment unleash consumer passion points resulting in meaningful relationships and tangible business results.
- Talent Engagement. Whether promoting Q&As with some of Hollywood’s most elite actors, producers and directors or leveraging talent to support a cause, we understand the nuance to building a relationship between a brand and a celebrity.
- Industry Relationships. The team at Allison+Partners has participated in numerous beauty organizations and events including Cosmetic Executive Women, HBA Global Exposition & Conference and Personal Care Products Council.