The Work

Brand Development

Development of a brand starts with a name, a great visual identity and clear mission and values. But the building of a brand involves so much more. It’s about the total brand experience, from consistent messages and behavior to the quality and reliability of products and services and most especially, word of mouth – what others have to say about it.

At Allison+Partners we have a long history of building and launching brands. From the launch of Myspace to making tech startup Dropbox part of the consumer lexicon, we know that telling a brand story in a way that is simple, compelling and relevant to all stakeholders is the most effective way to communicate what a brand stands for.  Our work includes repositioning Dreamworks from animator to innovator, building the UL brand globally and conducting multi-brand marketing for Toyota, Frito-Lay and Samsung.