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All Told

Integrated Marketing

Everyone has a story. Getting people to pay attention, connect and engage with it? That’s the challenge. All Told is our way of giving you an unfair advantage in the storytelling department.  

To do that, we don’t operate on hunches. Make assumptions. Or take needless risks. We use sophisticated market research and insight-driven strategy as our inception points. We then combine creativity with technology to deliver unique digital and content experiences that are more collaborative, meaningful and participatory for audiences. Finally, we measure the impact to ensure we’re building trust, relevance and loyalty among customers, while driving your business forward. 

From short-form video and long-form documentary, to real-time editorial. From an experiential activation, to a fully integrated marketing campaign. From ongoing influencer programs, to paid media partnerships. Our team of award-winning strategists, designers, writers, researchers and technologists are here to do more than make your story come to life.  

We’re here to make it take on a life of its own.

CONTACT

CATHY PLANCHARD
Partner + President, All Told
cathy@allisonpr.com
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How We Engage03


How We Engage

+ Grounded in research
+ Inspired by strategy
+ Produced by innovators
+ Measured by results
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We are a group of writers, marketers, communicators, creatives and designers who come together to deliver impactful, integrated, strategic communications programs for our clients.

Meet the leadership team.

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Cathy Planchard

President, All Told

Cathy is a partner at Allison+Partners and the president of All Told, the firm’s global integrated marketing offering. In her role, she focuses on evolving the agency’s capabilities into additional storytelling services critical for program success, including oversight of the content, digital, creative, research and analytics teams. She brings 25 years of experience in all facets of branding, lead generation, public relations, strategic planning, employee engagement and executive communications, and has worked with such clients as Toyota, Lexus, Dignity Health, International Game Technology, The Economist, IZEA and Motorola, among others. Cathy began her work at Allison+Partners as General Manager of the Phoenix office, where she grew the team from three people to more than $5 million in annual revenue. In recognition of her accomplishments, she was named to PRWeek’s inaugural “Champions in PR” list. 

Lisa Rosenberg

Chief Creative Officer

Lisa Rosenberg is a creative instigator known for her ability to develop integrated solutions that keep consumers engaged. With an eye on creativity and storytelling that is always on point, Lisa has been a hands-on force behind many successful brand journeys. She has a track record of developing award-winning campaigns for major consumer brands and has launched every shaving innovation for Gillette from Sensor to Fusion ProGlide, helped M&M’s put the color purple in the bag and oversaw Ford's cause marketing program, Warriors in Pink, where 100% of the proceeds for this fashion and accessories line benefit breast cancer research. At Allison+Partners, Lisa serves as the chief creative officer and is responsible for providing creative direction and leadership to all areas of the organization globally, including client programming, new business development and the evolution and promotion of the Allison+Partners brand. Lisa also founded and leads the agency’s creative team whose work includes identity development, web design, wayfaring, collateral design and more.

Paul Mottram

Managing Director, Asia Pacific

Paul leads All Told in Asia Pacific and Allison+Partners’ business in Hong Kong, with a mission to help brands tell compelling stories that drive business results. He has lived in the region since 1992, working in both agency and in-house capacities. Paul held regional leadership positions at Text100, Bite, and Upstream Asia serving brands in the technology, consumer, online, automotive and financial services sectors. Key clients included Citi, eBay, FedEx, Four Seasons Hotels & Resorts, Fox International Channels, General Motors, HP, HTC, Microsoft, and Tencent, among others. Paul also worked in-house leading global marketing and communications for NASDAQ-listed Global Sources. Originally from the United Kingdom, Paul has a BA in Economics from the University of Manchester. He is tolerated by his wife and teenage twin daughters.

Kevin Nabipour

Managing Director, Content Strategies

Kevin’s goal is simple: develop brand stories so good, so true and so contagious that they compel consumer audiences to share them. A wearer of many hats – brand architect, storyteller, creative leader and business strategist – he brings editorial thinking, over a decade of brand strategy experience and insights-driven ideation into crafting compelling and relevant creative campaigns. At Allison+Partners, Kevin heads a group that oversees brand strategy and integrated campaign development, as well as video production and branded editorial. He’s collaborated on programs for clients in the consumer tech, CPG, healthcare and hospitality industries for such heralded brands as Progressive, Samsung, Dignity Health, Pratt & Whitney, Toyota and Waze.

Jeremy Rosenberg

Managing Director, Digital

Jeremy is responsible for leading and evolving the agency’s global digital offerings. He has more than 15 years of digital and social media marketing experience, developing integrated programs that span multiple channels of engagement. In his role, Jeremy leads a team of digital, social media, influencer marketing and production experts who are integrated on accounts to support marketing, corporate communications, customer service, issue management and consumer interaction efforts. Prior to joining Allison+Partners, Jeremy spent most of his career at integrated advertising agencies such as Saatchi & Saatchi, Deutsch and Ogilvy. For several years, he ran a production and development studio that built award-winning solutions for Fortune 500 companies, and created original entertainment properties and programming for various cable networks, including Cartoon Network, The History Channel and MTV.  

Brent Diggins

Senior Vice President, Measurement + Analytics

Brent oversees the agency’s measurement and analytics group, providing custom measurement solutions for many of the agency’s clients including Samsung, Seventh Generation and Deloitte Digital, distilling data into strategic insights and recommendations. During his eight years with the firm, Brent has helped grow the Phoenix office from three to 30 people, establish the agency’s measurement and analytics capability and develop the agency’s proprietary Influence Impact scoring system. Previously, he worked at a full-service marketing agency focused on clients in the B2B and consumer spaces. Brent is also a multi-time winner of Allison+Partners’ Corey award that is given for those who embody the company’s core values. He graduated from Indiana University with a Bachelor’s in Journalism and Public Relations. When he’s not working, you can find him cheering on his hometown Chicago Cubs, playing the guitar or spending quality time with his wife and young children.  

Katie Malark

Research Director

Katie is an analytical, research-focused communications professional who specializes in providing clients with in-depth knowledge of industry trends and consumer insights to make strategic decisions and maximize return on investment through advanced customer understanding. Her work includes strategic research planning and recommendations for online quantitative research, analyzing industry reports, interviewing key analysts, and auditing search and social behaviors. Katie’s passion lies in designing smart, unique strategies that focus on what works rather than what’s hip. Katie also assists in the design and execution of content and search engine marketing strategies, including development of content strategy, editorial development, and paid and organic amplification efforts. Katie’s expertise has been leveraged for a wide variety of clients including Driscoll’s, Focus Brands, Best Western, Dignity Health, Parchment and Kimpton.

Paul Sears

Senior Vice President, Integrated Marketing

Paul Sears joined Allison+Partners in 2015 with 13 years of advertising and integrated marketing experience. Paul is responsible for strategic planning, helping a wide variety of clients enhance their storytelling through brand positioning and master narrative, messaging development, communications planning and campaign activation. He has also adapted Agile marketing methodologies to enhance cross-functional integration across multiple disciplines, offices and practice areas. Prior to joining Allison+Partners, Paul worked at leading agencies such as Chiat/Day, DDB and Saatchi & Saatchi. In 2014, he helped lead a global rebrand of Western Digital, evolving the brand from an engineering-led hardware manufacturer into a consumer-first CE company, generating positive results across multiple lines of business. He also successfully launched three Call of Duty releases while at DDB and Chiat/Day, which were the biggest entertainment launches of their time.