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AGENCY NEWS // MARCH 16, 2018 //
Welcome to the case studies, teams, and individuals that defined the 19th year of the PRWeek Awards, the most sought-after honors for PR professionals.
Scroll down to see a full list of winners, along with honorable mentions, for each of the categories, along with write-ups of the top-notch work that is driving innovation, creativity, and effectiveness in comms.
WINNER: Kampgrounds of America and Allison+Partners
CAMPAIGN NAME: Bringing a New Generation of Campers to KOA
Kampgrounds of America (KOA), an iconic American travel brand for over 50 years, has kept pace with contemporary camper needs by offering high-quality campgrounds with everything from tent and RV sites to deluxe cabins and resort-style glamping READ MORE
AGENCY NEWS // FEBRUARY 6, 2018 //
Allison+Partners announced the addition of two new clients joining the agency’s growing consumer marketing practice. JanSport, the popular maker of premium backpacks, bags, luggage and more, and Naf Naf, the award-winning fast casual restaurant and premium destination for fresh, authentic Middle Eastern food, with 38 locations nationwide are the latest additions to the agency’s consumer roster. READ MORE
AGENCY NEWS // FEBRUARY 5, 2018 //
SAN FRANCISCO — Allison+Partners has added JanSport, the backpack and luggage company, to its client roster. The agency kicked off its work for JanSport in January with an influencer and media campaign centered around the upcoming music festival season. Allison+Partners also added Naf Naf, the fast casual middle eastern food chain, as a client. READ MORE
AGENCY NEWS // FEBRUARY 2, 2018 //
Allison+Partners has added JanSport, a maker of backpacks, bags, luggage and more, and Naf Naf, a fast casual restaurant chain serving Middle Eastern food, to its consumer roster. For JanSport, the agency is responsible for creative campaign development, influencer programs, media relations, strategy and planning and event support. It will also execute campaigns around seasonal topics, including back to school. Allison+Partners’ work for Naf Naf will include the support of ongoing brand work, creative and public relations with the main goal of building brand awareness as the company looks to expand. It will also be responsible for creative campaigns and asset development, social and digital influencer programming, SEO and SEM as well as earned media. “The addition of JanSport and Naf Naf further solidifies the high caliber of clients our consumer marketing practice serves,” said Anne Colaiacovo, chair, eastern region and co-chair of the agency’s consumer marketing practice. READ MORE
AGENCY NEWS // JANUARY 30, 2018 //
Allison+Partners today announced the addition of two new clients joining the agency’s growing consumer marketing practice. JanSport, the popular maker of premium backpacks, bags, luggage and more, and Naf Naf, the award-winning fast casual restaurant and premium destination for fresh, authentic Middle Eastern food, with 38 locations nationwide are the latest additions to the agency’s consumer roster.READ MORE
AGENCY NEWS // JANUARY 18, 2018 //
Allison+Partners announced that it has hired two communications veterans to further strengthen the agency’s Corporate Communications and B2B marketing capabilities. Ellen Schneidau and Rebecca Harbin have been hired as senior vice presidents in the Corporate practice, and will be responsible for building the agency’s B2B communications hub in the Southeast. Both will be based out of the agency’s Atlanta office, and report to Tom Smith, managing director of the U.S. corporate practice. READ MORE
AGENCY NEWS // JANUARY 15, 2018 //
Allison+Partners has hired Ellen Schneidau and Rebecca Harbin as senior vice presidents in its corporate practice. Based in Atlanta, they will be responsible for building the agency’s B2B communications hub in the southeast. Before coming to Allison+Partners, Schneidau worked at MSL Atlanta, co-leading its corporate practice and establishing a B2B specialty area. She has worked with clients such as Samsung, VF Corporation, Kimberly-Clark Professional, Randstad, Novelis and the Georgia Department of Economic Development. Harbin was also a co-lead of the corporate practice at MSL Atlanta, and served as a senior vice president. She led the agency’s relationship with UPS, working with the company across six vertical industries. “Adding talent like Ellen and Rebecca, who have a wealth of knowledge and expertise in this space, will help Allison+Partners capitalize on this trend and drive continued growth and evolvement of our capabilities,” said Matthew Della Croce, president, Europe + Global Corporate. READ MORE
AGENCY NEWS // JANUARY 15, 2018 //
New people in new roles at Allison+Partners, DKC, Finsbury, Lippe Taylor, and Zeno, a new Method COO, and much more.
SAN FRANCISCO — Allison+Partners has added two new senior VPs to its corporate communications practice — Ellen Schneidau and Rebecca Harbin. Schneidau and Harbin, who join from MSL Atlanta, will be responsibility for building out the agency’s B2B capabilities across the Southeast. They will be based in the Allison+Partners Atlanta office.
AGENCY NEWS // JANUARY 12, 2018 //
The Social Network got everyone's attention late Thursday when it outlined plans to take News Feed back to its origins: more "meaningful" content from friends and family and less from brands and publishers. PRWeek reached out to a handful of top communicators about what they plan to do next.
Jeremy Rosenberg, MD, digital, Allison+Partners
As Facebook has said, this will certainly diminish the reach of brands and publishers. It will continue to be ever more important for brands to create content that is meaningful to people in order to gain engagement and extend reach. While this will likely limit the organic reach of brand materials, which has continued to slide to new lows every year, it may not hinder the ability for paid content to reach its audiences as much. This will also further emphasize the importance of a well-rounded social strategy that focuses on a range of channels and mix of organic and paid content.
AGENCY NEWS // DECEMBER 15, 2017 //
Campaign: Guinness World Records attempt in honor of Schlotzsky’s 46th birthday
Agency mix: Allison+Partners
Duration: October 6 - 8, 2017
Budget: Approximately $40,000
As a nod to Schlotzsky's humble beginnings in Austin, Texas, the restaurant chain invited fans on the street to complete a paint-by-numbers mural on the wall of a Schlotzsky's in the area and break a Guinness World Record in the process.
Schlotzsky's, alongside its PR agency partner for the campaign, Allison+Partners, began planning for the campaign in June 2017.
"The overarching strategy for the campaign is to reaffirm the brand's connection to Austin and the spirit that comes out of the city and tie that back to the brand," explained Lisa Rosenberg, chief creative officer and co-chair for consumer marketing at Allison+Partners. READ MORE
AGENCY NEWS // DECEMBER 11, 2017 //
This year's Innovation SABRE Award entries spanned an impressive breadth — the work touched on cultural moments, the political climate, social movements, technological change and, in some cases, unearthed innovation in unexpected places.
There were also a record number of entries to the competition this year, which also means it was an exceptionally competitive year. For many categories, narrowing down the shortlist was especially challenging. And while lots of excellent work is recognized, some very strong contenders ultimately couldn't make the shortlist. Olson Engage and Ketchum lead the nominations — meanwhile, MullenLowe, M Booth, Allison + Partners, Weber Shandwick, W2O Group and Golin are among those agencies whose work is recognized multiple times for innovation. READ MORE