Allison+Partners has hired Tony Katsulos to lead its Dallas office.
Katsulos will lead the day-to-day operations in Dallas, along with providing counsel to current clients and working to expand business in the region. He joined the agency in July and reports to Matthew Della Croce, Europe and global corporate practice president.READ MORE
Allison+Partners has helped launch Ikea Place, the new augmented reality app from the retailer. The agency was appointed for the launch, which took place yesterday, and does not hold other contracts with Ikea. Work was led by its London team, which collaborated with a range of other agencies involved in launching the app: app developers Space10 and TWNKLS; media firm Assembly; and 72andSunny Amsterdam, which created comms strategy and social and digital content.READ MORE
Last week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating system and built on Apple’s ARKit technology that uses augmented reality to help customers truly visualize how a piece of Ikea furniture will look in their apartments, offices and homes.
The app hits iPhones everywhere today, but Ikea shared a bit more about building and marketing the app with Adweek ahead of the launch.READ MORE
Whatever is happening in the world these days, the tech industry always seems to be front and center — from new apps and futuristic innovations to divisive political debates and activities of high-profile billionaires.
While the work of journalists who cover the tech industry is very visible, there's a harder-to-see side: the communications pros who help reporters tell all sides of a story.READ MORE
Amisha Gandhi, head of influencer marketing at the software giant SAP, wanted to inject more value into the company's Leonardo Live event centered on digital innovation and transformation. She invited five top influencers to participate in the two-day conference, which took place earlier this summer in Frankfurt, Germany, and attracted 1,500 attendees, including C-level and senior digital executives.
The influencers, all expert in areas such as machine learning, the Internet of Things, and big data/digital analytics, led breakout sessions and formed mini-groups featuring CMOs and CIOs discussing how they're digitally transforming their brands. The quintet was also available to answer queries from SAP's customers about the company's products and services.READ MORE
Allison+Partners today announced the launch of Workplace, a new offering focused on helping organizations become great places to work. This is of vital importance as new research from the agency reveals companies adopting an “employee first” mentality have a better chance of attracting top talent, building employee loyalty and, ultimately, inspiring customers to engage with their brand.READ MORE
A recent Allison+Partners’ study on consumer perceptions about employee engagement revealed that 68 percent will form or change their opinion based on how a brand treats its employees. Sixty-seven percent would be inspired to try or buy a product if an employee speaks positively about the brand, while 60 percent would actively avoid buying a product if the employee speaks negatively about the brand or company.
“When employees are proud of what they do and where they work, they help attract more customers and talent for the company,” said Hadas Streit, vice president and head of the Workplace specialty group. “Allison+Partners helps companies across many industries find their points of differentiation and create a compelling narrative that brings their employer brand to life and activates their people.”
Allison+Partners has deep experience using primary and secondary research, focused strategy sessions and robust internal and external communications to help clients turn their employer brands into their greatest asset.
“Allison+Partners’ dedicated Workplace team has supported us for the past three years on both national and regional levels to build our brands,” said Ed Blust, chief marketing officer of The Adecco Group, North America. “The strategic insights and media the team has achieved has been a critical part of our marketing mix, enabling us to drive business results.”
Workplace specialty services include:
See’s Candies has picked Allison+Partners as its PR AOR, following a competitive review.
Allison+Partners is working to drive conversation and product consideration for See’s Candies this holiday season. The firm will support See’s Candies’ brand, product, retail, and business communications and consumer campaigns. The agency is responsible for strategic communications planning, creative campaign strategy and execution, national and local media relations, and event and retail support.READ MORE