Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
Boot up, launch your browser and pull up your favorite website. Now, close your eyes and have someone cover your ears. Try to navigate and go to your favorite hot spots on that website. This is the obstacle millions of Americans with disabilities face every day.
A good corporate website isn't all about appearance and content. Ensuring accessibility is as important as providing visitors with solid information. According to the United States Census Bureau, 56.7 million Americans have a disability. That figure makes up nearly 20 percent of the U.S. population. Now think about if one in every five customers can’t use your website. How much revenue might you lose? That’s why it’s critical to understand how beneficial ADA compliance can be to help these Americans and for the future of any company.READ MORE
What's ADA compliance and why is It so important?
The Americans with Disabilities Act of 2010 sets the standards for accessible design. Implemented by the Department of Justice, it states how all commercial and public websites should be built to remain easy to use for everyone.
While there are a lot of guidelines governing ADA websites, you should be aware of Section 508 of the Americans with Disabilities Act and Website Content Accessibility Guidelines (WCAG) developed by the Worldwide Web Consortium (W3C). Both documents carry much of the same rules, however WCAG is more extensive.
A few best practices you can easily use to combat common ADA violations:
While listing all the guidelines is beyond the scope of this article, here's why building an ADA-compliant website should be a top priority.
Even though a significant number of Americans have trouble accessing the web, most websites fail at ADA compliance. This is risky for businesses, since the Department of Justice is planning on enforcing these rules on websites in 2018. The time to become ADA compliant is now.
Patrick Hodgson is digital director at Allison+Partners.
If you've never heard of the app TBH that's fine, but to be honest, it's something you're going to hear about a lot more: Facebook just acquired it Monday for an undisclosed amount.
In short, TBH (which stands for, you guessed it, "to be honest") is an anonymized polling app with a positive bent that allows people to share how they feel about friends.READ MORE
When was the last time you had a meal with someone without spending time texting someone else?
McDonald's has introduced mobile phone lockers, in a bid to get customers to put their phones away, and start talking to each other again.
DSW is on a mission to standardize its influencer marketing strategy while making it a larger part of its digital marketing budget.
The shoe retailer has shifted to thinking of influencers as an extension of its store associates. It is now moving away from traditional influencer payment models with upfront fees or cost per engagement and experimenting with new incentives for influencers. The other big part of its strategy is more of a focus on “nano-influencers,” which have followings of under 80,000 — smaller than those of micro-influencers.READ MORE
It’s become a common tale in e-commerce: Executives at retailers are discovering that traffic patterns don’t match revenue.
It’s what happened at DvF.com. “Mobile is at least 50 percent of our traffic, but not our revenue. To be honest, we all kind of gave up on fixing that,” said Felipe Araujo, the head of e-commerce at Diane von Furstenberg.
That was until a major rebrand last year, following the departure of Diane von Furstenberg as the creative director of her eponymous brand, when the DvF team overhauled its e-commerce site. With a new logo and designer, Jonathan Saunders, the brand needed a smarter online shopping experience to bolster the reboot. With a new site, Araujo prioritized improving product discovery and navigation on mobile, in order to turn that traffic into sales.READ MORE
Instagram may be encroaching on Snapchat’s territory when it comes to features and users, but Snapchat remains teens’ go-to app for social media, according to Piper Jaffray’s latest report.
The investment firm’s annual “Taking Stock With Teens” report includes responses from 6,100 people across 44 states and asked teens about their social media usage over the past month. Forty-seven percent of teens said Snapchat is their favorite app, up from 35 percent a year ago, while only 24 percent picked Instagram. Nine percent of teens said Facebook is their favorite social app, 7 percent chose Twitter and 1 percent said Pinterest is their favorite.READ MORE