Welcome to The Stream: Allison+Partners’ content hub that features the latest news and trends making the biggest waves in media and marketing.
Facebook is amping up its Community Help efforts, now enabling companies like Lyft, Chase, International Medical Corps and Save the Children to easily provide information and services, like food, transportation and shelter, to people in crisis.
“Our priority is to build tools that help keep people safe and provide them with ways to get the help they need to recover and rebuild after a crisis,” Facebook Social Good Product Lead Asha Sharma said in a blog post.READ MORE
Breathing. Everybody does it, but it’s especially important for athletes.
A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert themselves.
The :60 starts out slow, as each person gears up for the task at hand—a sprint, a swim, a dead-lift, a penalty kick, a free throw and so forth. Before long, they are huffing and grunting as they push it a little further, a little harder. Eventually, they sigh—one last big exhale as they take in the cheers of the crowd—or just meet their own big goal.READ MORE
Forbes has a new message for its network of largely unpaid contributors: Only the strong will survive, but they’ll be paid.
The financial news publisher is putting each of its 1,500 contributors on a contract that guarantees them a minimum of $250 a month beginning immediately. This new plan also calls for Forbes to review its roster of contributors periodically and cut 10% of the worst performers every year.READ MORE
Starting on Wednesday, Official Story account holders and creators who have cultivated a large audience will receive an insights feature accessed through their profile screen in Snapchat.
According to the platform, these insights are much sought after by marketing and influencer agencies as well as brands that have built up a substantial following on Snapchat.READ MORE
Fans of Old Spice’s irresistibly weird “Red Sweater” spot, which aired completely in French during the Grammys last month (and is available to view, with subtitles, online), will be pleased to know the P&G brand is back with two more fragrance-ad parodies for Valentine’s Day.
The first, “Marco Love-O,” advertising the brand’s Ambassador body wash and deodorant products, revisits part of the formula that made “Red Sweater” so amusing: It repeats the product name over and over, giving it a brand-friendly core underneath its wacky exterior.READ MORE
I had my first Big Mac circa 1982, when the sandwich was just a sprightly teenager. Now, the iconic McDonald’s menu item is turning 50, and celebrating in the U.K. with a stylish spot from Leo Burnett London that goes back to the ’70s and includes lots of fun décor and packaging shots from McDonald’s through the years.
The shot of the styrofoam Big Mac packaging at the 0:25 mark of the 60-second spot certainly brought back some memories. And there are lots of other fun historical glimpses, from the “McDonald’s introduces Big Mac” billboard (the marketer did run such ads, though in magazines they had a second line, “A meal disguised as a sandwich”) to the in-store menu board of the ’80s.READ MORE
American Greetings has released a Valentine’s Day video that eschews the mushy-gushy in favor of a deeper, more relatable message.
Created by MullenLowe, the ad features people who use greeting cards to relay thoughts that are sometimes too hard to say out loud or in the heat of an argument.READ MORE