IMPACT OF INFLUENCE
To harness the power of influence effectively, one must first understand the potential influencers have to make an impact. Allison+Partners worked in conjunction with data scientists and mathematicians to develop a proprietary scoring system to evaluate and measure the potential impact influencers can have on consumer decision making.
INFLUENCE IMPACT SCORE:
A multi-point quantitative indicator of an individual’s personal network and includes the number of channels they utilize to communicate a message and/or narrative.
The qualitative evaluation of bias, or lack thereof, and an assessment of original content. It is a multi-point determination of the credibility of the source and quality of content.
The X-factor that relates directly to net potential impact based on a number of variables, ultimately determining strength and expertise. It is an evaluation of quality and the cascade of influence from one influencer to another. It has a premium value attached to it.
Download Allison+Partners’ "The Impact of Influence" Report to learn more and see its application among 2016 Olympic gold medal winners.