Practices

Technology

In a marketplace where innovation and dedication is at a premium, technology brands turn to Allison & Partners to define and differentiate their value.

Just as technology is about changing the way people live and do business, effective technology marketing is about 'connecting the dots' and building a brand message that conveys your technology's value.

After all, new features and services are only bullet points in a manual if they don't fit a need. The Allison & Partners team excels at tapping into needs – both business and consumer – and showing how technology can meet them. Whether we're helping drive acceptance of new products and services, expanding into new markets, or revitalizing established brands, the Allison & Partners team brings you the speed and flexibility of a boutique agency with the global capabilities and experience of a large agency.

Our media and marketing programs have driven results for some of the world's leading technology brands in the following sectors: E–Commerce, Consumer Media, Wireless, Consumer Technology, Green Technology, Software, Hardware and IT Consulting.

Our Services include:

  • Analyst Relations
  • Awards and Reviews
  • Brand Messaging, Positioning and Repositioning
  • Consumer Education
  • Digital Media
  • Events & Promotions
  • Executive Branding
  • Integrated Marketing
  • Media Strategies
  • Product Launches, Awards and Reviews
  • Speaker's Bureaus
  • Trade Show Support