Practices

Law

Today’s business development environment moves fast with more channels than ever to manage. It’s a winnable game if you differentiate your firm and its practice groups in the minds of decision makers and referral sources.

Allison & Partners can help you find, win, and keep clients by putting the right marketing and business development strategies to work for your firm. Our team capitalizes on trends and builds visibility with high-profile media placement of firms and executive teams. Positioning attorneys as expert sources among mainstream business media, trade and online audiences is one of our core strengths.

We are experts in social media, monitoring internal rumors online and developing strategies and programs to prepare law firms and their clients for rapid response, mitigating reputational risk.

At Allison & Partners we leverage our top flight media relations and national media teams to help law firms across our core capability set, including:

Branding and Media Relations: We enhance law firm brands from strategy through execution, building market presence with campaigns and thought leadership strategies that generate leads, convert leads to new clients, and convey the breadth, depth, and quality of the firm’s capabilities. For larger firms, we are a key component to their teams, contributing to marketing planning engagements, implementing campaigns, and augmenting staff. For mid-sized firms, we often act as an outsourced communications team, handling the major components of public relations and business development leadership and day-to-day implementation.

Issues Management:   Whether your challenge is managing a crisis or internal communications, developing a succession plan, or effective and efficient litigation communications, Allison & Partners can help. Our eight offices nationwide give you access to communications resources to get your message across, from Capitol Hill to Wall Street.

High Impact Specialty Programs:   From a coaching and training perspective, we help lawyers get quoted using our proven media training program. Our competency-based approach is designed specifically for lawyers to help them hone skills and reinforce behaviors that resonate with reporters.

Speaking and Facilitation:   The Allison & Partners executive team regularly delivers speeches and presentations to law firm leaders on core topics such as brand leadership, crisis communications, social media monitoring and business development success.

Client and Market Research: We research markets and prospects, helping our clients spend their time and budgets to yield the best results for their marketing and revenue growth investments.