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WMACCA SELECTS ALLISON & PARTNERS TO RAISE VISIBILITY OF IN-HOUSE COUNSELORS

WASHINGTON, D.C. (July 22, 2009) – Washington Metropolitan Area Corporate Counsel Association (WMACCA), the largest regional bar and professional association for in-house lawyers working in Washington, D.C., Maryland, and Virginia, has appointed Allison & Partners, a leading national communications firm, as its new agency of record.

Allison & Partners' Washington, D.C.-based office will provide public relations support that augments WMACCA's status as the premier legal organization for corporate counselors. The robust media relations initiative will leverage the expertise and insight of WMACCA's 1,700 members via comprehensive thought leadership, speaker's bureau, social media, and byline programs in a variety of practice areas, including bankruptcy, healthcare, immigration, commercial transactions, biotech, construction, employment and labor, government contracts, intellectual property and more.

“In-house counselors possess unique, valuable insight about private sector legal trends and issues affecting their vertical industries,” said Manik Rath, president of WMACCA. “As in-house counselors continue to face increased demands resulting from today's economy, we want to promote our members' successes and learn from their best practices.  By partnering with Allison & Partners, WMACCA can better assist members with engaging in national legal and business discussions that directly relate to our various areas of expertise.” 

WMACCA is part of the Association of Corporate Counsel (ACC), the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations and other private-sector organizations around the globe.  WMACCA's 1,650 members hail from more than 700 private-sector organizations, making it the largest ACC regional chapter.

“Allison & Partners has done extensive work raising the profiles of some of the country's largest, most prominent law firms and professional services groups,” said Sonia Taylor, vice president, Allison & Partners.  “This partnership enables our talented D.C. team to leverage relevant experience, elevating WMACCA's presence regionally and nationally through strategic thought leadership and brand awareness campaigns.”

Allison & Partners has a long history of implementing media relations and public affairs campaigns for a variety of industries and professional service firms. Today, in a time of dramatic change in both global markets and the public relations industry, the firm has become one of the fastest growing agencies in the nation, with eight full-service offices (two of which were opened in the past six months), more than 100 employees, eight straight years of double-digit revenue growth and a dedication to consistently outperforming both large and specialist agency competition.

About Allison & Partners
Allison & Partners (www.allisonpr.com) is a national independent communications firm with practice areas in consumer marketing, corporate communications, social impact, technology, public affairs and healthcare. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world.

About WMACCA
WMACCA is the largest regional in-house bar association in the United States with approximately 1,650 members from more than 700 private-sector organizations. Its membership includes the legal counsel to most of the major private-sector organizations operating in Washington, D.C., suburban Maryland, and the Commonwealth of Virginia. WMACCA is the largest chapter of the Association of Corporate Counsel (ACC). In 2005 and 2006, WMACCA won “Chapter of the Year” honors from ACC.