News
Samsung Electronics America, Information Technology Division, Selects Allison & Partners
Rapidly growing division of global electronics powerhouse chooses highly-ranked national independent shop to expand on leadership position in B2B marketplace
SAN FRANCISCO, CA, December 15, 2009 - Samsung's Information Technology Division (ITD), one of the fastest growing IT companies in the U.S., has selected Allison & Partners as its public relations agency of record. The agency will partner with Samsung ITD to market its award-winning portfolio of products including notebook PCs, LCD monitors, laser printers and copiers, digital projectors, and professional digital signage/large format displays. Allison & Partners will help the company grow its brand, establish thought leadership and market its innovative solutions to companies in key vertical markets including Federal, state and local government, healthcare and education.
“Selecting Allison & Partners as our strategic partner is a critical next step in elevating our profile in the IT industry as our sales continue to increase,” said Doug Albregts, vice president, Information Technology Division, Samsung Electronics America Inc. “We were impressed with the strategic thinking and commitment to Samsung's business demonstrated by the Allison & Partners account team and look forward to working closely with them to achieve our ambitious goals for 2010.”
Allison & Partners was selected after a competitive RFP process based on their extensive knowledge of the IT marketplace and experience as well as the agency's groundbreaking work in digital media, development of thought leadership platforms and creative approach demonstrated during the pitch process.
“Allison & Partners is extremely proud to add Samsung ITD to our client roster, ” said Scott Allison, Allison & Partners. “Samsung continues to innovate and was named a top 20 brand in BusinessWeek's most recent Global Brand Survey. We look forward to working with their team to build on this success and to elevate their profile in the IT marketplace, a real specialty area for our firm.”
A major element of the program will be communicating to the channel, through which 100 percent of Samsung ITD sales occur.
“Samsung has some of the top products in mobile computing, printers and display, ” continued Jonathan Heit, SVP of Digital Media and Technology for Allison & Partners. “Samsung ITD has ambitious plans for 2010, and we look forward to working with the brand and its channel partners to solidify its leadership position in each of these categories and gain market share and strengthen relationships in each of its key vertical markets.”
About Samsung Electronics America Information Technology Division
Samsung's Information Technology Division (ITD) is one of the fastest growing IT companies in the U.S., and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite, and supports the valued channel partners who serve our customers. Offering innovative solutions and award-winning designs, Samsung ITD presents a complete line of award-winning color and black and white laser printing solutions, desktop monitors, notebook computers, digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit http://www.samsung.com or call 1-800-SAMSUNG.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of $96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, TFT-LCDs and printers. For more information, please visit http://www.samsung.com.
