News
PUBLIC AFFAIRS, GRASSROOTS AND HEALTHCARE PRO LARRY KRUTCHIK JOINS ALLISON & PARTNERS
Hiring Boosts Advocacy and Public Policy Capabilities of Fast Growing Mid-Sized Independent Public Relations Agency
LOS ANGELES, CA, FEBRUARY 19, 2009 – Allison & Partners, one of the nation’s fastest growing independent communications, public relations and public affairs firms, has added Larry Krutchik to its senior leadership team as Senior Vice President. With the addition of Krutchik, the agency has strengthened its recently launched national healthcare practice and added additional clients to its public affairs, healthcare and social impact practices.
“The addition of Larry to our team is a tremendous win for Allison & Partners clients,” said Andy Hardie-Brown, Chief Operating Officer of Allison & Partners. “His ability to run extraordinarily effective grassroots, public affairs and media relations campaigns, combined with his experience in healthcare, public affairs and corporate communications, will help our clients nationwide protect their most valuable asset — their reputation.”
A veteran public affairs and public relations strategist, Krutchik joins Allison & Partners' Los Angeles office. He brings experience working with a wide variety of Fortune 500 companies, national trade groups and national and local nonprofit organizations to Allison & Partners. He has deep experience running grassroots, public affairs and media relations campaigns at the national, regional and local levels, and has been honored by Campaign & Elections as one of its “Rising Stars of Politics.”
Clients joining Allison & Partners include: Healthways, the leading provider of specialized, comprehensive solutions to help millions of people maintain or improve their health and well,being and reduce costs; The California Children’s Health Initiatives, a collaboration of Children’s Health Initiatives dedicated to ensuring that all California children have access to quality health coverage; California Dropout Research Project; an initiative to synthesize existing research and undertake new research to inform policymakers and the larger public about the nature of–and potential solutions to–the dropout problem in California; and the Los Angeles Regional Food Bank, which provides food for nearly 900 member agency sites including abused and abandoned children homes, battered women shelters, senior centers, local food pantries, soup kitchens, AIDS hospices and more. The Allison & Partners team will work with these clients to influence public policy, build high-impact education programs, galvanize grassroots networks and maximize media coverage in support of their initiatives.
A former commercial litigation attorney, Larry previously spent six years as an attorney with the Los Angeles–based law firm Barger & Wolen. He received his Juris Doctor, cum laude, from the University of Florida College of Law. He also earned his Bachelor of Science degree in Business Administration, cum laude, from the University of Florida.
About Allison & Partners
Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, social impact, technology, public affairs and healthcare. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information visit: http://www.allisonpr.com.
