News
LA Sparks select Allison & Partners as Public Relations and Cause Marketing Agency of Record
New agency of record will raise visibility of team's success and contributions to the community
The Los Angeles Sparks, the premier team of the Women's National Basketball Association (WNBA), has selected Allison & Partners as its public relations agency of record. The award-winning national agency will assist with strategy and increasing visibility for community outreach efforts on behalf of the Sparks.
One of the original eight WNBA teams, the Sparks are one of the league's most decorated teams, known for their two championships, five All-Star Game MVPs and standout players that have included Lisa Leslie and Candace Parker. The team, which has made commitment to Los Angeles and surrounding communities an organizational priority, is also recognized for its philanthropic efforts in the areas of health and wellness, education and literacy, and advocacy for underserved girls and women. As such, Allison & Partners will also employ its industry-leading social impact practice to help the team set a focused strategic direction for its cause marketing and community relations efforts.
“The Allison & Partners team has successfully raised the profiles of some of Los Angeles' most prominent entertainment properties and community groups,” said Scott Pansky, founding Partner in Allison & Partners' Los Angeles office. “Our partnership with the Los Angeles Sparks will allow us to use our expertise in public relations, strategic philanthropy and social media to elevate the Sparks presence both regionally and nationally through a strategic media relations and brand awareness campaign.”
“The Sparks have very ambitious plans in 2010, ranging from franchise's first game played outdoors as part of in our first “Get Outside & Play LA” campaign to our crowd-pleasing Sparks Fan Fest to a series of clinics at city recreation centers throughout the summer,” said Kristin Bernert, President of the Sparks. “We're looking forward to working with the Allison & Partners team to make the most of these events to raise the profile of the team and its myriad activities that benefit the Los Angeles community.”
About Allison & Partners
Allison & Partners is a leading national communications firm with practice areas in consumer marketing, corporate communications social impact, technology, public affairs and healthcare. Named one of The Holmes Report's 2010 Agencies of the Year and PR Week's 2010 Honorable Mention for Mid-Sized Agency of the Year, the firm builds customized programs integrating media relations, social media, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is an MDC Partner company.
About the Los Angeles Sparks
The Los Angeles Sparks joined the Women's National Basketball Association as one of eight original teams for the inaugural season in 1997. Now entering their 14th season, the Sparks are independently owned and operated by a group of investors led by Carla Christofferson and Kathy Goodman. The back-to-back champions (2001 and 2002) feature a star-studded roster including 2008 WNBA MVP & Rookie of the Year Candace Parker, All-Star DeLisha Milton-Jones, four-time WNBA Champion Tina Thompson and 2005 WNBA Champion Ticha Penicheiro. The Sparks' home court is STAPLES Center in downtown Los Angeles. For ticket information, call 1-877-44-SPARKS.
