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CAPITALIZING ON THE NEW CRISIS TIMELINE: ISSUES MANAGEMENT IN THE AGE OF YOUTUBE AND TWITTER

Stories of irate consumers turning to social media to gang tackle brands have become so common that the time to recalibrate crisis management in a digital world is now. This article from Allison & Partners President and CEO, Scott Allison, provides solid advice on how your company can take steps to ensure it is prepared to fight fire with fire with a new strategy for crisis management.

Click here to download: Capitalizing on the New Crisis Timeline: Issues Management in the Age of YouTube and Twitter by Scott Allison, President and CEO of Allison & Partners