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Scottsdale Fashion Week Selects Allison & Partners as Agency of Record for 2010 Event

Allison & Partners (www.allisonpr.com), one of the nation's fastest growing strategic communications, public relations and public affairs firms, today announced the addition of Scottsdale Fashion Week 2010 to its client roster. The account will be managed by Allison & Partners' Phoenix office.

Now in its fifth year, Scottsdale Fashion Week is Arizona's ultimate 'see-and-be-seen' event, a fashion celebration that attracts visitors from across the nation. Held at Scottsdale Fashion Square Drive in downtown Scottsdale, the event will feature two dozen runway shows by both up-and-coming designers and renowned names. Half of the proceeds from VIP ticket sales will support The Junior League of Phoenix's mission, which includes early childhood education and development, nonprofit & leadership training, promoting voluntarism in the Valley and much more.

The agency will work with Scottsdale Fashion Week's organizers to promote the event to designers, models and consumers through media relations, partnerships, social media and community relations activities.  The Scottsdale Fashion Week 2010 is expected to attract up to 10,000 attendees from in-state and out-of-town.

“Allison & Partners has come to us with deep experience representing lifestyle brands,” said James Scott, founder of Scottsdale Fashion Week. “We look forward to working with them to help us make this year's event a true showcase for all of the the style and innovation that Scottsdale has to offer fashionistas in the region and across the nation.”

“Our consumer lifestyle team is excited to put our strong contacts to work for Arizona's premier fashion event,” said Cathy Planchard, general manager of Allison & Partners' Phoenix office. “Our experience working with tastemakers nationwide will help showcase both the new and established designers on display in the vibrant downtown Scottsdale setting. Our passion for the event combined with our experience serving beauty and hospitality brands will help us take Scottsdale Fashion week to the next level, positioning it as the Southwest's true fashion destination event.”