News

.ORG, The Public Interest Registry Selects Allison & Partners as Agency of Record

D.C. Office to Spearhead Media Relations Program for Third Largest Domain (TLD)

Washington,.D.C., July 7, 2010 – .ORG, The Public Interest Registry (PIR), the official manager of the Internet’s third largest domain, has selected Allison & Partners as its public relations agency of record. Together, PIR and the award-winning national agency will work to raise brand awareness of the .ORG domain, educating the technology, nonprofit and business communities about the benefits of the .ORG domain and addressing common misperceptions.

In addition to spearheading the overall media relations and thought leadership program, the Washington, D.C. office of Allison & Partners is working closely with PIR to oversee all media relations and marketing activities surrounding two major initiatives currently under development – DNS security and corporate outreach. Both projects will launch in Q2-3 2010 and will further position the .ORG domain as a leader in Internet safety as well as a valuable resource for for-profit companies looking to enhance their crisis communications, educational initiatives and marketing campaigns.

“From the onset of our partnership, Allison & Partners has provided insightful strategy with regards to our media relations and branding,” said Alexa Raad, CEO of .ORG, The Public Interest Registry. “The team’s experience in social media and technology impressed us from the get-go, and we look forward to a very productive relationship.”

Jonathan Heit, partner at Allison & Partners, added: “With more than 8 million registrants and an annual growth rate that matches that of the .COM and .NET domains, .ORG, The Public Interest Registry is uniquely positioned to take the lead in advocating for online stability and security. We couldn’t be more pleased to be named partner in their public relations effort, helping educate users, IT professionals and marketing professionals about the benefits to the .ORG domain and the PIR team’s efforts.”

PIR selected Allison & Partners following an extensive interview process. All programs are managed out of the agency’s Washington, D.C. office.