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    <title>Allison PR News</title>
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    <dc:creator>lauren@allisonpr.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-03-08T15:23:00+00:00</dc:date>
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    <item>
      <title>HARD ROCK HOTEL &amp;amp; CASINO ON THE TODAY SHOW</title>
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      <description>Click here to see The Hard Rock Hotel and Casino Las Vegas&#39; new Tower and Twitter Tuesday deals featured on the TODAY Show.</description>
      <dc:subject>Client News</dc:subject>
      <dc:date>2010-03-08T15:23:00+00:00</dc:date>
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    <item>
      <title>NEW IN PRWEEK: THE &#8216;OMG!&#8217; MOMENT AND WHY IT&#8217;S IMPORTANT</title>
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      <description>Click here to read Tom Biro&#39;s latest byline in PRWeek&#44; The &#39;OMG&#33;&#39; moment and why it&#39;s important.</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2010-02-22T16:48:09+00:00</dc:date>
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    <item>
      <title>MATTHEW DELLA CROCE JOINS ALLISON &#38; PARTNERS TO LEAD CORPORATE GROUP</title>
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      <description>Senior Counselor to Global Corporate Brands Joins 2010 PR Week Agency of the Year Finalist

New York&#44; NY&#44; February 17&#44; 2010 &#8211; Allison &#38; Partners&#44; one of the nation&#39;s fastest growing independent public relations and public affairs firms&#44; announced the addition of Matthew Della Croce to its senior leadership team as Managing Director of its Corporate Communications practice&#44; based in New York. Della Croce joins Allison &#38; Partners from MWW Group&#44; where he served as Senior Vice President. Della Croce will employ his nearly twenty years&#39; experience in executive positioning&#44; reputation management&#44; business&#44; financial and trade media relations&#44; investor relations&#44; crisis/issues management and transaction communications to build the firm&#39;s corporate practice.

&#8220;Matthew brings an extraordinary track record of accomplishment on behalf of some of the world&#39;s leading corporations&#44;&#8221; said Andy Hardie&#45;Brown&#44; Co&#45;Founder and Chief Operating Officer of Allison &#38; Partners. &#8220;His deep relationships with influencers in both the corporate and media worlds will enhance our firm&#39;s offerings to both existing and prospective clients.&amp;nbsp; In Matthew&#44; we see the potential for dramatic growth.&#8221;

Della Croce said &#8220;I&#39;m excited to join a firm dedicated to accelerated growth and welcome the opportunity to partner with entrepreneurs who are genuinely passionate about their business.&amp;nbsp; Allison &#38; Partners is very different than the established players&#44; with a dynamic culture built around delivering innovation and extraordinary work.&amp;nbsp; I felt the chemistry immediately&#44; and sensed here was a place I could build something special.&#8221; 

Della Croce&#39;s client experience includes DHL&#44; NASDAQ&#44; Sun Microsystems&#44; Deloitte &#38; Touche&#44; Wells Fargo and BP. He has led communications around transactions including Cendant/Orbitz&#44; DHL/Airborne&#44; JP Morgan/Chase&#44; CanWest/Hollinger&#44; Prudential/American Skandia&#44; and the UPS IPO. Della Croce has served as a regular keynote speaker at the PRSA Annual Conference&#44; Investor Relations Magazine workshops and has served as a guest lecturer at New York University and Columbia University&#39;s Masters in Strategic Communications program.</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2010-02-17T14:22:00+00:00</dc:date>
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    <item>
      <title>ALLISON &#38; PARTNERS ADDS CATHY PLANCHARD TO SENIOR LEADERSHIP TEAM</title>
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      <description>Rapidly Expanding Mid&#45;Sized Independent Public Relations Agency Adds Arizona Business Leader to Accelerate Growth in the Region

Phoenix&#44; AZ&#44; February 9&#44; 2010 &#8211; Allison &#38; Partners&#44; one of the nation&#39;s fastest growing public relations and public affairs firms&#44; has added strategic marketing and PR expert Cathy Planchard as General Manager of its Phoenix office. 
Planchard will accelerate the firm&#39;s growth in the region&#44; leveraging her extensive experience in brand building and communications to fortify business development and the management of key accounts. Many Allison &#38; Partners clients are headquartered in Phoenix&#44; including Best Western and SEA LIFE Arizona.
&#8220;Cathy knows the Phoenix market intimately and is skilled at building long term partnerships with clients&#44; &#8221; said Andy Hardie&#45;Brown&#44; Co&#45;Founder and Chief Operating Officer of Allison &#38; Partners.&amp;nbsp; &#8220;Her experience working with some of the region&#39;s leading brands will be valuable as we aggressively build market share in the Southwest.&amp;nbsp; Our goal is for the agency to rank &#35;1 in the region within three years.&#8221; 
Planchard said &#8220;I wanted to join an agency that has a clear vision of the future where my entrepreneurial talents would be embraced enthusiastically.&amp;nbsp; Allison &#38; Partners is dedicated to two things&#58; delivering extraordinary work to its clients and creating an environment where talent can thrive.&amp;nbsp; From opening new offices in Atlanta and Seattle in 2009&#44; winning new high profile clients&#44; and its selection as a finalist for PR WEEK&#39;s 2010 PR Agency of the Year&#44; this firm is on a roll.&#8221; 
Planchard&#39;s experience includes working with some of the Southwest&#39;s leading consumer&#44; hospitality&#44; healthcare and technology companies such as LifeLock&#44; Hilton Resorts&#44; Hilton&#44; Doubletree and Motorola&#44; among others. She is active in the local business community&#44; serving as the Vice President of Communications for the Junior League of Phoenix and as a Board Member of the Phoenix Public Relations Society.</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2010-02-09T15:00:13+00:00</dc:date>
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    <item>
      <title>STATE OF CALIFORNIA AWARDS ANTI&#45;SMOKING PR CONTRACT TO ALLISON &#38; PARTNERS</title>
      <link>http://www.allisonpr.com/index.php/news/article/state_of_california_awards_anti45smoking_pr_contract_to_allison_38_partners/</link>
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      <description>PRWEEK recently broke the news that the California Department of Public Health has selected Allison &#38; Partners as its AOR for its tobacco control program following a competitive bid. Click here to read PRWEEK&#8217;s story (subscription required).</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2010-01-12T14:05:23+00:00</dc:date>
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    <item>
      <title>ALLISON &#38; PARTNERS NAMES BRIAN FELDMAN PARTNER</title>
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      <description>Atlanta&#44; GA; Washington&#44; D.C.&#44; January 12&#44; 2010 &#8211; Allison &#38; Partners&#44; one of the nation&#8217;s fastest growing strategic communications&#44; public relations and public affairs firms&#44; has named healthcare&#44; advocacy and public affairs expert Brian Feldman as a partner in the firm. 
Feldman is the first non&#45;founder to become a partner in the nine years since the firm began. He manages two of the firm&#8217;s eight national offices: Atlanta and Washington&#44; D.C.&#44; where he leads the agency&#8217;s healthcare and public affairs practices. In just over a year&#44; he has spearheaded the firm&#8217;s historic work on health reform&#44; boasting an impressive roster of clients that include PhRMA&#44; Healthcare Leadership Council and Healthways.&amp;nbsp; He also successfully integrated his existing practice and staff into Allison &amp;amp; Partners&#8217; national network of senior professionals&#44; all while proactively adding new organizations and brands to the firm&#8217;s growing public affairs and healthcare practices. 

&#8220;We congratulate Brian&#44; who has demonstrated an outstanding commitment to building our presence and our reputation in the healthcare and public affairs sectors&#44;&#8221; said Andy Hardie&#45;Brown&#44; Chief Operating Officer and co&#45;founder of Allison &#38; Partners. &#8220;His entrepreneurial abilities and commitment to the firm&#8217;s growth have brought a new dimension to our business&#44; making his partnership an important milestone for the firm&#44;&#8221; he added. 

&#8220;What originally attracted me to Allison &#38; Partners was the outstanding range of services that the firm offers to its clients and the opportunity to build on its strong track record with major brands&#44;&#8221; said Feldman. &#8220;I&#8217;ve been able to offer our healthcare and public affairs clients a greater depth of capabilities and value&#44; and I&#8217;m honored to play a more central role in building the firm&#8217;s future&#44;&#8221; he added. 

Feldman is an experienced public affairs and media relations strategist and sought&#45;after speaker on topics including federal legislation&#44; healthcare and strategic communications. Known for his high&#45;level reputation management work and strong relationships with grassroots organizations&#44; Feldman has provided senior strategy in grassroots&#44; advocacy and political issues to Allison &#38; Partners&#8217; clients throughout the nation.</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2010-01-12T07:31:04+00:00</dc:date>
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    <item>
      <title>PRWEEK NAMES ALLISON &#38; PARTNERS AS A FINALIST FOR THE 2010 MIDSIZE AGENCY OF THE YEAR</title>
      <link>http://www.allisonpr.com/index.php/news/article/prweek_names_allison_38_partners_as_a_finalist_for_the_2010_midsize_agency_/</link>
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      <description>SAN FRANCISCO&#44; CA&#44; December 15&#44; 2009 &#8211; Fast growing independent national public relations firm Allison &#38; Partners announced today that it has been recognized by PRWeek as a finalist for the 2010 Midsize PR Agency of the Year.&amp;nbsp; One of the industry&#39;s highest accolades&#44; PRWeek Awards &#8220;are given each year to the best corporate&#44; nonprofit&#44; agency&#44; and education teams&#44; and the work that they produce. It is a unique symbol of achievement and leadership&#44; and immediately sets the winner apart from all others.&#8221; 

&#8220;We are incredibly proud to be named a finalist in this year&#39;s PRWeek awards&#44; &#8221; said Scott Allison&#44; CEO and founder of Allison &#38; Partners. &#8220;The recognition of our agency&#39;s ability to thrive in 2009 is a direct result of the value we offer to our clients&#8211; providing them with the reach of a global leader paired with the responsiveness and expertise of a boutique agency. We are grateful for the recognition of our entrepreneurial team&#44; long&#45;standing clients and innovative business practices by such a prestigious organization and awards program.&#8221; 

The agency&#44; which was founded in 2001&#44; is one of the fastest growing agencies in the nation&#44; with nine full service offices &#40;three of which were opened in the past year&#41;&#44; more than 100 employees&#44; eight straight years of double&#45;digit revenue growth and a dedication to consistently outperforming both large and specialist agency competition.&amp;nbsp; The firm has secured high&#45;profile work from some of the world&#39;s leading brands this year&#44; including Samsung&#44; GE Healthcare&#44; L’Oreal USA and Healthways&#44; while  continuing to exceed expectations for clients that include Best Western International&#44; Progressive Insurance&#44; Hasbro&#44; Michelin Guides&#44; ARAMARK Parks and Destinations&#44; Boost Mobile&#44; ZipRealty and Sony.

In less than eight years&#44; Allison &#38; Partners has become the 15th largest independent PR agency in the country and a member of the 2008 Inc. 5000 Fastest Growing companies in America. 

The PRWeek Awards 2010 presentation will take place in March 2010.</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2009-12-15T13:49:46+00:00</dc:date>
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    <item>
      <title>SAMSUNG ELECTRONICS AMERICA&#44; INFORMATION TECHNOLOGY DIVISION&#44; SELECTS ALLISON &#38; PARTNERS</title>
      <link>http://www.allisonpr.com/index.php/news/article/samsung_electronics_america44_information_technology_division44_selects_all/</link>
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      <description>Rapidly growing division of global electronics powerhouse chooses highly&#45;ranked national independent shop to expand on leadership position in B2B marketplace

SAN FRANCISCO&#44; CA&#44; December 15&#44; 2009 &#45; Samsung&#39;s Information Technology Division &#40;ITD&#41;&#44; one of the fastest growing IT companies in the U.S.&#44; has selected Allison &#38; Partners as its public relations agency of record. The agency will partner with Samsung ITD to market its award&#45;winning portfolio of products including notebook PCs&#44; LCD monitors&#44; laser printers and copiers&#44; digital projectors&#44; and professional digital signage/large format displays. Allison &#38; Partners will help the company grow its brand&#44; establish thought leadership and market its innovative solutions to companies in key vertical markets including Federal&#44; state and local government&#44; healthcare and education.

&#8220;Selecting Allison &#38; Partners as our strategic partner is a critical next step in elevating our profile in the IT industry as our sales continue to increase&#44;&#8221; said Doug Albregts&#44; vice president&#44; Information Technology Division&#44; Samsung Electronics America Inc. &#8220;We were impressed with the strategic thinking and commitment to Samsung&#39;s business demonstrated by the Allison &#38; Partners account team and look forward to working closely with them to achieve our ambitious goals for 2010.&#8221;

Allison &#38; Partners was selected after a competitive RFP process based on their extensive knowledge of the IT marketplace and experience as well as the agency&#39;s groundbreaking work in digital media&#44; development of thought leadership platforms and creative approach demonstrated during the pitch process.

&#8220;Allison &#38; Partners is extremely proud to add Samsung ITD to our client roster&#44; &#8221; said Scott Allison&#44; Allison &#38; Partners. &#8220;Samsung continues to innovate and was named a top 20 brand in BusinessWeek&#39;s most recent Global Brand Survey.&amp;nbsp; We look forward to working with their team to build on this success and to elevate their profile in the IT marketplace&#44; a real specialty area for our firm.&#8221;

A major element of the program will be communicating to the channel&#44; through which 100 percent of Samsung ITD sales occur.

&#8220;Samsung has some of the top products in mobile computing&#44; printers and display&#44; &#8221; continued Jonathan Heit&#44; SVP of Digital Media and Technology for Allison &#38; Partners.&amp;nbsp; &#8220;Samsung ITD has ambitious plans for 2010&#44; and we look forward to working with the brand and its channel partners to solidify its leadership position in each of these categories and gain market share and strengthen relationships in each of its key vertical markets.&#8221;

About Samsung Electronics America Information Technology Division 
Samsung&#39;s Information Technology Division &#40;ITD&#41; is one of the fastest growing IT companies in the U.S.&#44; and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite&#44; and supports the valued channel partners who serve our customers. Offering innovative solutions and award&#45;winning designs&#44; Samsung ITD presents a complete line of award&#45;winning color and black and white laser printing solutions&#44; desktop monitors&#44; notebook computers&#44; digital signage solutions and projectors. Based in Ridgefield Park&#44; N.J.&#44; ITD is a division of Samsung Electronics America (SEA)&#44; a U.S. subsidiary of Samsung Electronics Company&#44; Ltd. (SEC). For more information&#44; please visit http://www.samsung.com or call 1&#45;800&#45;SAMSUNG. 

About Samsung Electronics Co. Ltd 
Samsung Electronics Co.&#44; Ltd. is a global leader in semiconductor&#44; telecommunication&#44; digital media and digital convergence technologies with 2008 consolidated sales of $96 billion. Employing approximately 164&#44;600 people in 179 offices across 61 countries&#44; the company consists of two business units: Digital Media &#38; Communications and Device Solutions. Recognized as one of the fastest growing global brands&#44; Samsung Electronics is a leading producer of digital TVs&#44; memory chips&#44; mobile phones&#44; TFT&#45;LCDs and printers. For more information&#44; please visit http://www.samsung.com.</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2009-12-15T13:05:33+00:00</dc:date>
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      <title>ALLISON &#38; PARTNERS HONORS STEPHEN D. PISINSKI MEMORIAL SCHOLARSHIP RECIPIENT</title>
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      <description>Award Honors Paxman for Outstanding Achievement

SAN FRANCISCO &#40;Nov. 23&#44; 2009&#41; &#8212; In recognition of her outstanding achievement and commitment to public relations&#44; Brittany Paxman of The University of Texas at Austin has been named the recipient of the 2009 Stephen D. Pisinski Memorial Scholarship&#44; provided by Allison &#38; Partners through the PRSA Foundation.

The award was presented to Paxman at the PRSSA 2009 National Conference Awards Ceremony and Dinner in San Diego on November 9. Paxman received a certificate of achievement and &#36;3&#44;000 in scholarship money.

&#8220;Congratulations to Brittany on her achievement&#44; &#8221; said PRSSA National President Rebecca Timms. &#8220;The Stephen D. Pisinski commendation is one of our oldest scholarships&#44; with a long line of successful winners. I look forward to seeing Brittany add to their list of accomplishments in the profession. &#8221;

&#8220;Allison &#38; Partners understands the important role the next generation plays in shaping the future of the public relations industry&#44; &#8221; said Scott Allison&#44; President and CEO of Allison &#38; Partners. &#8220;We&#39;re pleased to support the communicators of tomorrow through The Stephen D. Pisinski Memorial Scholarship and congratulate Brittany Paxman for standing out among such an accomplished and worthy group of applicants. &#8221;

Paxman is a senior majoring in public relations with concentrations in business and computer science. &#8220;This award is a true honor&#44; &#8221; Paxman said. &#8220;I was extremely surprised to find out that the committee had chosen me. I plan to use this money to finance my last semester of undergraduate study. I hope that I will one day be able to give back to our profession in a similar capacity. &#8221;

The Stephen D. Pisinski Memorial Scholarship was established in 2002 by Allison &#38; Partners in memory of Steve Pisinski&#44; APR&#44; Fellow PRSA and founder of The Montgomery Group. Candidates must be in their junior or senior year of college studying either public relations&#44; journalism or communications. They must also be members of PRSSA and maintain a GPA of 3.3 on a 4.0 system. Each fall&#44; a $1&#44;500 scholarship is awarded to a qualified public relations student chosen by the Selection Committee. For 2009&#44; Allison &#38; Partners increased the value to &#36;3&#44;000. This award is administered through the PRSA Foundation.

About Allison &amp;amp; Partners
Allison &#38; Partners &#40;www.allisonpr.com&#44; http://facebook.com/allisonpr&#44; http://twitter.com/allisonpr&#41; is a national independent communications firm with practice areas in consumer marketing&#44; corporate communications social impact&#44; technology&#44; public affairs and healthcare. The firm builds customized programs integrating media relations&#44; cause&#45;related marketing&#44; brand building&#44; customer and internal communications&#44; public affairs and promotional services. Allison &#38; Partners is a member of Pinnacle Worldwide&#44; an international network of independently owned communications firms in major cities around the world. 

About the Public Relations Student Society of America
The Public Relations Student Society of America (http://www.prssa.org)&#44; headquartered in New York City&#44; is the world&#39;s pre&#45;eminent&#44; pre&#45;professional public relations organization. Founded in 1968 by the Public Relations Society of America (PRSA)&#44; the organization has grown to nearly 10&#44;000 members at more than 300 Chapters across the United States and one Chapter in Argentina. PRSSA membership benefits include scholarships and awards and internship&#44; job and professional development opportunities.</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2009-11-23T19:47:13+00:00</dc:date>
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      <title>ALLISON &#38; PARTNERS ADDS FLY.COM AND GOBY TO CONSUMER/HOSPITALITY PRACTICE PORTFOLIO</title>
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      <description>SAN FRANCISCO&#44; CA &#40;November 4&#44; 2009&#41; &#8211; Allison &#38; Partners&#39; Consumer/Hospitality Practice has signed two new clients in the online travel search space&#58; airfare meta&#45;search engine Fly.com and &#8220;things to do&#8221; search engine Goby.

Launched earlier this year as a subsidiary of leading travel deal provider Travelzoo&#44; Fly.com scours hundreds of airline and travel sites including all the major U.S. airlines&#44; international carriers and online travel agencies&#44; and allows you to sort or narrow results using factors like number of stops&#44; airport preference and departure times. 

&#8220;Allison &#38; Partners offered the right combination of direct experience in the online travel space and a strong track record of launching and growing consumer Internet start&#45;ups&#44; &#8221; said Brian Clark&#44; general manager of Fly.com. &#8220;We are excited to start work with them to build Fly.com into a leading brand within online travel search.&#8221; 

Goby.com &#40;pronounced GO&#45;be&#41;&#44; the just&#45;launched search engine that helps people find fun new ways to spend their free time&#44; poses three questions: What&#44; Where&#44; and When&#63; By answering just two of these queries in any combination&#44; users instantly receive an easy&#45;to&#45;read results page that includes not only detailed information about attractions&#44; activities&#44; locations and events&#44; but also an interactive map and photos from sites like Google and Flickr.&amp;nbsp; Goby hired Allison &#38; Partners to manage media relations.

&#8220;Allison &#38; Partners&#39; deep experience at the intersection between the travel and technology industries was a perfect fit for Goby&#44; &#8221; said CEO Mark Watkins. &#8220;Whether traveling or just planning a weekend&#44; Goby&#39;s mission is to help people make the most of their free time&#44; and Allison and Partners is uniquely positioned to help us tell our story. &#8221;

Added Scott Allison&#44; president and CEO of Allison &#38; Partners: &#8220;Both of these companies represent the very best in the travel search space&#44; and we are look forward to further building their brands and sharing their stories&#44; successes and expertise with the public.&#8221;

Both Goby and Fly.com will be managed out of Allison &#38; Partners&#39; San Francisco office&#44; where GM Phil Carpenter hails from the online travel technology sector. Prior to joining Allison &#38; Partners&#44; Carpenter served as the VP of marketing for SideStep a pioneer in airfare metasearch&#44; now part of Kayak.com. &amp;nbsp;</description>
      <dc:subject>Agency News</dc:subject>
      <dc:date>2009-11-04T15:06:50+00:00</dc:date>
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