http://s57679.gridserver.com/ee/index.php en lauren@allisonpr.com Copyright 2010 2010-07-22T14:40:12+00:00 http://www.allisonpr.com/index.php/news/article/scottsdale_fashion_week_selects_allison_partners_as_agency_of_record_for_20/ http://www.allisonpr.com/index.php/news/article/scottsdale_fashion_week_selects_allison_partners_as_agency_of_record_for_20/#When:14:40:12Z Allison & Partners (www.allisonpr.com), one of the nation's fastest growing strategic communications, public relations and public affairs firms, today announced the addition of Scottsdale Fashion Week 2010 to its client roster. The account will be managed by Allison & Partners' Phoenix office. Now in its fifth year, Scottsdale Fashion Week is Arizona's ultimate 'see-and-be-seen' event, a fashion celebration that attracts visitors from across the nation. Held at Scottsdale Fashion Square Drive in downtown Scottsdale, the event will feature two dozen runway shows by both up-and-coming designers and renowned names. Half of the proceeds from VIP ticket sales will support The Junior League of Phoenix's mission, which includes early childhood education and development, nonprofit & leadership training, promoting voluntarism in the Valley and much more. The agency will work with Scottsdale Fashion Week's organizers to promote the event to designers, models and consumers through media relations, partnerships, social media and community relations activities.  The Scottsdale Fashion Week 2010 is expected to attract up to 10,000 attendees from in-state and out-of-town. “Allison & Partners has come to us with deep experience representing lifestyle brands,” said James Scott, founder of Scottsdale Fashion Week. “We look forward to working with them to help us make this year's event a true showcase for all of the the style and innovation that Scottsdale has to offer fashionistas in the region and across the nation.” “Our consumer lifestyle team is excited to put our strong contacts to work for Arizona's premier fashion event,” said Cathy Planchard, general manager of Allison & Partners' Phoenix office. “Our experience working with tastemakers nationwide will help showcase both the new and established designers on display in the vibrant downtown Scottsdale setting. Our passion for the event combined with our experience serving beauty and hospitality brands will help us take Scottsdale Fashion week to the next level, positioning it as the Southwest's true fashion destination event.” Agency News 2010-07-22T14:40:12+00:00 http://www.allisonpr.com/index.php/news/article/kind_and_allison_partners_featured_in_ithe_new_york_times_i/ http://www.allisonpr.com/index.php/news/article/kind_and_allison_partners_featured_in_ithe_new_york_times_i/#When:13:51:56Z KIND and Allison & Partners were featured in Stuart Elliot's column in The New York Times, Campaign Spotlight Depending on the Kindness of Strangers. Agency News 2010-07-13T13:51:56+00:00 http://www.allisonpr.com/index.php/news/article/.org44_the_public_interest_registry_selects_allison_38_partners_as_agency_o/ http://www.allisonpr.com/index.php/news/article/.org44_the_public_interest_registry_selects_allison_38_partners_as_agency_o/#When:15:18:03Z D.C. Office to Spearhead Media Relations Program for Third Largest Domain (TLD) Washington,.D.C., July 7, 2010 – .ORG, The Public Interest Registry (PIR), the official manager of the Internet’s third largest domain, has selected Allison & Partners as its public relations agency of record. Together, PIR and the award-winning national agency will work to raise brand awareness of the .ORG domain, educating the technology, nonprofit and business communities about the benefits of the .ORG domain and addressing common misperceptions. In addition to spearheading the overall media relations and thought leadership program, the Washington, D.C. office of Allison & Partners is working closely with PIR to oversee all media relations and marketing activities surrounding two major initiatives currently under development – DNS security and corporate outreach. Both projects will launch in Q2-3 2010 and will further position the .ORG domain as a leader in Internet safety as well as a valuable resource for for-profit companies looking to enhance their crisis communications, educational initiatives and marketing campaigns. “From the onset of our partnership, Allison & Partners has provided insightful strategy with regards to our media relations and branding,” said Alexa Raad, CEO of .ORG, The Public Interest Registry. “The team’s experience in social media and technology impressed us from the get-go, and we look forward to a very productive relationship.” Jonathan Heit, partner at Allison & Partners, added: “With more than 8 million registrants and an annual growth rate that matches that of the .COM and .NET domains, .ORG, The Public Interest Registry is uniquely positioned to take the lead in advocating for online stability and security. We couldn’t be more pleased to be named partner in their public relations effort, helping educate users, IT professionals and marketing professionals about the benefits to the .ORG domain and the PIR team’s efforts.” PIR selected Allison & Partners following an extensive interview process. All programs are managed out of the agency’s Washington, D.C. office. Agency News 2010-07-07T15:18:03+00:00 http://www.allisonpr.com/index.php/news/article/the_california_department_of_public_health_selects_allison_partners_for_sta/ http://www.allisonpr.com/index.php/news/article/the_california_department_of_public_health_selects_allison_partners_for_sta/#When:14:04:20Z Campaign will leverage public relations, grassroots and social media strategies to continue to change social norms surrounding tobacco use San Francisco, CA, June 17, 2010 - The California Department of Public Health (CDPH) has selected Allison & Partners as Agency of Record for public relations activities for its statewide anti-tobacco effort, the California Tobacco Control Program. The goal of the public relations campaign is to change the broad social norms surrounding tobacco use by reaching not only the four million smokers in California, but the 32 million nonsmokers, and enlisting their help to create an environment in which tobacco use is less desirable, less acceptable and less accessible. Allison & Partners was selected after a four-step competitive process based on their strategy, experience, team and integrated approach that will encourage tobacco cessation and provide overall education through many channels – creating new social norms via media relations, grassroots outreach, events, social media and consumer education about secondhand smoke, and the negative health effects, environmental and financial impacts of tobacco. “We are very pleased that Allison & Partners is onboard and ready to help us advance the anti-tobacco issue,” said Colleen Stevens, chief of the program's media campaign.  “They share our passion on this issue and have a keen understanding of what it takes to bring awareness to a cause in this ever-competitive media landscape.  We are just thrilled to have them as part of our team.”   “Allison & Partners is extremely proud to add the California Tobacco Control Program to its client roster,” said Scott Allison, President and CEO of Allison & Partners.  “Our team has a long history of executing effective programs that have improved the health and environment of individuals in California, and we are committed to helping CDPH reach out to the state's diverse groups to change behavior and attitudes,” he added. While California has one of the lowest adult smoking rates in the United States, four million smokers remain in the state. The public relations campaign will assist in further reducing smoking rates among current smokers and encourage others not to start using tobacco, while keeping the issue of tobacco control relevant to the 86.7 percent of Californians who do not smoke.  The campaign will reach ethnic, rural, culturally diverse and low socio-economic markets throughout the state. The term of the contract is three years. For more information about the California Tobacco Control Program, visit http://www.TobaccoFreeCA.com or http://www.cdph.ca.gov/programs/tobacco. Agency News 2010-06-17T14:04:20+00:00 http://www.allisonpr.com/index.php/news/article/usa_today_features_allison_partners_clients_hard_rock_hotel_casino_las_vega/ http://www.allisonpr.com/index.php/news/article/usa_today_features_allison_partners_clients_hard_rock_hotel_casino_las_vega/#When:14:54:58Z Allison & Partners celebrated the beginning of summer with a huge hit in USA Today for the Hard Rock Hotel & Casino's famed pool party, Rehab. Click here to see the coverage! We were also able to tap into buzz surrounding the World Cup for our client Meltwater Buzz, ensuring its stats on online coverage for the event's top sponsors, partners and other key marketers received the attention they deserved. See it here. Client News 2010-06-14T14:54:58+00:00 http://www.allisonpr.com/index.php/news/article/envision_solar_taps_allison_38_partners_for_national_pr_program/ http://www.allisonpr.com/index.php/news/article/envision_solar_taps_allison_38_partners_for_national_pr_program/#When:13:17:25Z Leading national agency to drive branding, awareness for newly public solar innovator SAN DIEGO, June 8, 2010 – Envision Solar International, Inc., http://www.envisionsolar.com  (OTC BB:EVSI), a leading solar planner, architect and inventor designing and deploying clean energy systems globally, has appointed Allison & Partners, one of the nation's fastest growing strategic communications, public relations and public affairs firms, to lead its national public relations campaign. Led by a group of award winning visionary architects, builders and engineers, Envision Solar develops innovative systems for commercial, residential, and public entities and is the first to invent and build solar structures that address the unused millions of acres of parking spaces. Its products include Solar Trees®, Solar Rows™, LifePorts®, LifePods™, LifeVillages™ and others. The firm's CleanCharge™ invention, the first of its kind, is an electric vehicle and hybrid electric vehicle charging system that integrates a solar parking shade structure, the Solar Tree, with an electric vehicle charging station mounted to its column. The publically traded company has designed and/or installed solar parking arrays and solar integrated building solutions for such notable organizations as Dell, Chevron Energy, Sun Edison, Dell, Johnson & Johnson, University of California, Los Angeles Community Colleges and Kyocera. Envision Solar chose Allison & Partners as its agency of record following a successful project in 2009, which helped to highlight the company's partnership with hybrid automotive manufacturer Bright Automotive to announce the nation's first CleanCharge Charging Station on Capitol Hill. The new campaign will focus on building awareness of the company's solar installations, as well as building investor awareness and interest in the brand through high-profile mainstream and non-traditional PR channels. “Envision Solar, as a visionary company, is highly creative in its design and engineering solutions, so we need an agency with a similarly creative and energetic approach. Allison & Partners fits the bill perfectly, ” said Bob Noble, president and CEO of Envision Solar. “Our previous work with the Allison & Partners team on a high-profile project was extremely effective, making them the obvious choice for us when selecting an agency of record. ” “As the energy debate has moved to center stage, Envision Solar has the opportunity to take the lead with its ground-breaking approach to renewable energy, ” said Tim Wheatcroft, San Diego General Manager at Allison & Partners. “We're looking forward to capitalizing on the current spotlight on energy issues to build both Envision Solar's brand and the profile of its leadership team. ” Agency News 2010-06-08T13:17:25+00:00 http://www.allisonpr.com/index.php/news/article/allison_38_partners_names_jonathan_heit44_anne_colaiacovo44_and_phil_carpen/ http://www.allisonpr.com/index.php/news/article/allison_38_partners_names_jonathan_heit44_anne_colaiacovo44_and_phil_carpen/#When:13:36:55Z Rapidly Growing Agency Elevates Long-Term Employees Allison & Partners, one of the nation's fastest growing strategic communications, public relations and public affairs firms, has named Jonathan Heit, Anne Colaiacovo and Phil Carpenter as partners in the firm. Heit, previously Senior Vice President, Technology and Digital Media, is one of Allison & Partners founding staff members. In his nine years with the agency, he has become one of the most influential PR minds in social media and has served as a trusted counselor to some of today's best-known technology brands, including Samsung, YouTube, SONY, Gowalla, Ning and Scribd. In addition, Heit helped grow Allison & Partners' Los Angeles office into one of the company's leading revenue-generators and today, from New York, spearheads the agency's groundbreaking work in digital media strategy for brands across all practice areas, including the Hard Rock Hotel & Casino and many others. Colaiacovo, previously General Manager, New York, has provided strategic counsel that has helped some of the world's leading brands – including Progressive Insurance and L'Oréal USA – navigate the ever-changing world of public relations. Since joining Allison & Partners in 2007, Anne has helped Allison & Partners' New York office more than triple in size, while adding marquee clients in the retail, consumer products and services, food and beverage, health and beauty, and hospitality industries to the agency's Consumer PR and Marketing practice. Carpenter, previously General Manager, San Francisco, oversees Allison & Partners' San Francisco office, where he has helped the agency's headquarters grow in revenues and size. He has been recognized for his efforts in driving sustainable, aggressive growth, and has helped spearhead the agency's professional growth initiatives for both his office and for the company as a whole. “Jonathan, Anne and Phil have helped cement Allison & Partners' reputation as a leader in the consumer, technology and social media industries, and have helped to grow the firm's capabilities and revenues as they've built some of the world's most recognized brands, ” said Scott Allison, President and CEO. “Their elevation to Partner is well-deserved, and we're looking forward to having Jonathan, Anne and Phil help us set a course for the firm's future. ” Agency News 2010-05-26T13:36:55+00:00 http://www.allisonpr.com/index.php/news/article/la_sparks_select_allison_38_partners_as_public_relations_and_cause_marketin/ http://www.allisonpr.com/index.php/news/article/la_sparks_select_allison_38_partners_as_public_relations_and_cause_marketin/#When:16:36:48Z New agency of record will raise visibility of team's success and contributions to the community The Los Angeles Sparks, the premier team of the Women's National Basketball Association (WNBA), has selected Allison & Partners as its public relations agency of record. The award-winning national agency will assist with strategy and increasing visibility for community outreach efforts on behalf of the Sparks. One of the original eight WNBA teams, the Sparks are one of the league's most decorated teams, known for their two championships, five All-Star Game MVPs and standout players that have included Lisa Leslie and Candace Parker. The team, which has made commitment to Los Angeles and surrounding communities an organizational priority, is also recognized for its philanthropic efforts in the areas of health and wellness, education and literacy, and advocacy for underserved girls and women. As such, Allison & Partners will also employ its industry-leading social impact practice to help the team set a focused strategic direction for its cause marketing and community relations efforts. “The Allison & Partners team has successfully raised the profiles of some of Los Angeles' most prominent entertainment properties and community groups,” said Scott Pansky, founding Partner in Allison & Partners' Los Angeles office. “Our partnership with the Los Angeles Sparks will allow us to use our expertise in public relations, strategic philanthropy and social media to elevate the Sparks presence both regionally and nationally through a strategic media relations and brand awareness campaign.” “The Sparks have very ambitious plans in 2010, ranging from franchise's first game played outdoors as part of in our first “Get Outside & Play LA” campaign to our crowd-pleasing Sparks Fan Fest to a series of clinics at city recreation centers throughout the summer,” said Kristin Bernert, President of the Sparks.  “We're looking forward to working with the Allison & Partners team to make the most of these events to raise the profile of the team and its myriad activities that benefit the Los Angeles community.” About Allison & Partners Allison & Partners is a leading national communications firm with practice areas in consumer marketing, corporate communications social impact, technology, public affairs and healthcare. Named one of The Holmes Report's 2010 Agencies of the Year and PR Week's 2010 Honorable Mention for Mid-Sized Agency of the Year, the firm builds customized programs integrating media relations, social media, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is an MDC Partner company. About the Los Angeles Sparks The Los Angeles Sparks joined the Women's National Basketball Association as one of eight original teams for the inaugural season in 1997. Now entering their 14th season, the Sparks are independently owned and operated by a group of investors led by Carla Christofferson and Kathy Goodman. The back-to-back champions (2001 and 2002) feature a star-studded roster including 2008 WNBA MVP & Rookie of the Year Candace Parker, All-Star DeLisha Milton-Jones, four-time WNBA Champion Tina Thompson and 2005 WNBA Champion Ticha Penicheiro. The Sparks' home court is STAPLES Center in downtown Los Angeles. For ticket information, call 1-877-44-SPARKS. Agency News 2010-05-19T16:36:48+00:00 http://www.allisonpr.com/index.php/news/article/sea_life_opens_newest_attraction_with_a_splash/ http://www.allisonpr.com/index.php/news/article/sea_life_opens_newest_attraction_with_a_splash/#When:21:37:26Z The ocean meets the desert as the Allison & Partner team helps open Arizona's coolest new attraction. Click here to read USA Today's coverage of SEA LIFE aquarium's opening. Client News 2010-05-17T21:37:26+00:00 http://www.allisonpr.com/index.php/news/article/hrh_las_vegas_cmo_phil_shalala_profiled_in_adage/ http://www.allisonpr.com/index.php/news/article/hrh_las_vegas_cmo_phil_shalala_profiled_in_adage/#When:16:12:19Z Click here to read about Hard Rock Hotel & Casino Las Vegas CMO Phil Shalala's latest moves in branding the storied hotel's evolution in AdAge. Client News 2010-05-10T16:12:19+00:00