The Importance of Research
“The best vision is insight." ~Malcolm Forbes
Equally important to the creativity we bring to our clients is the insight we use to develop effective strategies. Research advances our knowledge that provides a foundation for the right creative approach to emerge. Included here is our latest research and that of some of our clients. If you would like to know more, please contact us at firstname.lastname@example.org.
Each year, Allison+Partners and PRWeek collaborate to produce the C-Factors survey, a multi-level project that focuses on the three C’s of collaboration, creativity and culture. This year, we examined the impact of workplace culture on brand reputation, recruitment innovation and the bottom line. Responses revealed that culture is indeed top of mind across all industries.