Case Studies

YUNEEC International at CES

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Yuneec is a growing Chinese company that was just beginning to market alternative propulsion recreational products, ranging from skateboards to drones to general aviation aircraft - under its own brand in the United States.

They wanted us to make an impact for them when they launched at the Consumer Electronics Show in Las Vegas in January 2014. They understood that CES was a battle royale for the attention of reporters, who had 3,200 innovative companies all fighting to be noticed. We promised them what we felt was reasonable: a few small mentions in trade and gadget pubs that could serve as the beginning of a process.

Allison+Partners then proceeded to blow our predictions – and the client's expectations – clear out of the water. We started by teasing key media well in advance. We crafted punchy, effective pitches followed by tenacious follow-ups and media pitching. The media coverage we garnered for an unknown, Chinese company set a new bar for Chinese brands, with coverage including:

 

  • CNET
  • Engadget (not one, but two articles)
  • The Atlantic
  • The Verge
  • Gizmodo
  • USA Today
  • Sirius XM
  • TechHive

 

Beyond these superb results, we also helped set up follow-on opportunities after the show with media and with potential partners, including the San Diego Air and Space Museum, combining to deliver a result that literally overwhelmed the client with both media and sales opportunities.

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