Case Studies

SHAPING THE WHATSAPP STORY: CEO TO CEO

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The story of Jan Koum, CEO of WhatsApp is about contrasts. His life in Ukraine before arriving in Silicon Valley when “dotcom” was new and leaving college to work for Yahoo. That set the stage for the company he built and would later sell to Facebook for $22 billion. Jan and Allison+Partners CEO, Scott Allison, worked together to capture this narrative and tell his story with results appearing in every major business and technology outlet, including cover stories in both Forbes and Wired. 

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