Establishing Brand Recognition for RetailMeNot
RetailMeNot was not taken seriously by the national business community and viewed as another daily deals site or “Groupon knockoff.” RetailMeNot needed validation to prove its long-term worth as well as be seen as the “next big IPO” by investors and analysts.
Allison+Partners’ efforts communicated that coupons were not only cool but easily accessible to a new generation through RetailMeNot’s user friendly site. The site allows consumers to download, print and use a mobile app to access coupons for savings at thousands of their favorite retailers.
The team successfully evolved RetailMeNot’s corporate messaging to resonate clearly with key audiences. Revenue for the company jumped 77 percent year-over-year and visits to the site were up 39 percent and visits through apps were up 59 percent.
On its first day of trading under the NASDAQ symbol SALE, its stock soared 32 percent in its first day of trading after pricing its initial offering at $21 a share. To date, the successful IPO has garnered over 51,035,909 media impressions, including CEO features on CNBC’s Squawk Box, Bloomberg TV, Fox Business as well as print and online coverage in publications such as The Wall Street Journal, Forbes, Associated Press, Bloomberg, FORTUNE, The New York Times, Bloomberg BusinessWeek, among many others.
Establishing Brand Recognition
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