Developing an Industry Leader
Through a mix of public relations, community engagement, and legislative support, we helped transform Healthways from a disease management company to the leader in well-being improvement.
Our team launched the Gallup-Healthways Well-Being Index, successfully introducing a new daily pulse for media and stakeholders. Allison+Partners’ public relations support generated more than 500 million media impressions, including coverage in top-tier print, television, radio and trade outlets. With public affairs support, Allison+Partners positioned Healthways to have a seat “at the table” on Capitol Hill. By promoting the value of wellness and prevention with Capitol Hill briefings, fly-ins and grassroots activities, we protected the company’s award-winning fitness program for seniors, Silver Sneakers®, from steep Medicare reimbursement cuts and secured an important tax incentive for corporate wellness programs.
And, through a multi-faceted community-based program launched in Southern California, our team launched Healthways’ partnership with longevity expert and New York Times best-selling author Dan Buettner to create the Blue Zones Project. Media relations activities leading up to and coinciding with the launch in southern California alone generated more than 43 million media impressions. Today, the Blue Zones Project and Healthways’ community focus is spreading across the country from cities in southern California to the entire state of Iowa and beyond.
Establishing Brand Recognition
Beiersdorf Faces Advertising Crisis