Tara oversees operations and client relations for the Washington, D.C. office, while creating a strong culture and collaborative environment for staff to grow and succeed. During her career, Tara has led successful campaigns for clients in the travel and hospitality, professional services, healthcare and government consulting spaces. She led the launch of Kimpton Hotels & Restaurants’ Karma Rewards guest loyalty program, developed the new brand positioning for ARC (Airline Reporting Company) and launched the “Insider Experiences” program for InterContinental Hotels & Resorts U.S. and European properties. Tara also spent eight years working with Progressive Insurance and its spokesperson, Flo, to engage consumers beyond the standard insurance products. Additionally, Tara drove marketing communications activities for Progressive’s “Keys to Progress” corporate social responsibility citizenship program, which won the 2016 PRSA Silver Anvil Award. Tara holds a Communications degree from Seton Hall University in New Jersey.
It never hurts to have a foothold in the nation’s capital, but we're not purely political animals in D.C. Allison+Partners is one of the most diverse PR agencies inside the Beltway, with clients in B2B technology, travel and hospitality, consumer products and services, corporate branding and corporate social responsibility. Clients consistently praise our creative approach and endless energy to drive their integrated marketing programs. That may be the secret ingredient to standing out when things seem too buttoned-up.
No matter what your political leanings, there are a ton of activities to be enjoyed inside the Beltway. At some point on your journey in D.C., you’ll probably find yourself in or around Union Station. Before visiting this iconic destination, pop by Union Market just a few blocks away to caffeinate with a cup of Peregrine espresso. Then with caffeine in hand, walk to Union Station to view the 100-plus-years-old Beaux-Arts train station before moving on to Capitol Hill. Politicos, young staffers and tourists alike head to this neighborhood to see the U.S. Capitol, the Supreme Court and U.S. Botanic Garden, as well as the surrounding restaurants and bars that attract a youthful, politics-obsessed crowd. From Rose’s Luxury, which doesn’t take reservations, to Ted’s Bulletin, where you must taste their house-made pop tarts, the area offers something for everyone.
We would be remiss if we didn’t mention that strolling the National Mall is a must-do experience. After all, with more than 10 Smithsonian museums to explore, including the highly-anticipated Museum of African American History, you could spend a week just touring that four-block radius! But if you are looking to explore a different part of D.C., take the Circulator bus to historic Georgetown and make your way over to the Chesapeake and Ohio (C&O) Canal. Completed in 1850, the canal is one of the most intact survivors of the American canal-building era and connects D.C. to nearby Cumberland, MD. Not to mention Georgetown’s bustling strip with the best shopping around.
After lightening your wallet from stops at Club Monaco or Ann Hand (also known as “the nation’s jeweler”), treat yourself at Thomas Sweet. You can simply enjoy the scenery from one of the many benches along the route, or rent a bike from Big Wheel Bikes for a leisurely ride along the Potomac River. As an alternative for any water-lovers out there, head to Key Bridge boathouse on K Street to kayak, canoe or paddle board on the river. The water view of the Kennedy Center, Lincoln Memorial and Key Bridge make it worth the extra exercise.
At this point you’ll be hungry. You’re in luck because Washington, D.C. was recently named Bon Appetit’s “Restaurant City of the Year.” Take a cab down to 14th Street NW where you can feast on pretty much any cuisine your heart desires. We suggest Doi Moi, a bustling, energetic restaurant serving Southeast Asian cuisine in the Logan Circle neighborhood. But hold off on dessert until you’ve had a chance to meander down the street to Dolcezza. Its unique flavors will satisfy even the pickiest palate. We recommend a sundae-like “coppetta” for a decadent treat. If you’re not a gelato fan, their coffee and cappuccinos are stellar as well. After dinner, stick around 14th and U Street and hit up the 9:30 Club for a live show, or simply chill out at speakeasy-style bar The Gibson with a nightcap. No matter your choice, you can’t go wrong.