Allison+Partners’ Chief Creative Officer and Co-Chair, Consumer Marketing Practice Lisa Rosenberg has been named a PRWeek “Champion of PR.” Out of hundreds of nominations, the honor was given to just 40 women in the public relations industry who consistently set the bar higher within the practice of PR.
As the agency’s first chief creative officer, Rosenberg is responsible for providing creative direction and leadership to the organization, including client programming, new business development and the evolution and promotion of the Allison+Partners brand. Most recently, she led a brand refresh for the agency that resulted in the new positioning: “We See Things Differently.” The statement embodies the new kind of global agency that Allison+Partners has become, and was recently brought to life through a completely new web presence and comprehensive marketing materials.
“Lisa has played a significant role in developing our global brand and has worked tirelessly over the last four years to build out the creative capabilities for our organization,” said Allison+Partners’ Co-Founder, Chairman and CEO Scott Allison. “We’re very proud of our new brand positioning and look, and so pleased to see Lisa recognized by PRWeek.”
During her tenure, Rosenberg has built a strong creative team from the ground up, championed the 2015 launch of the agency’s integrated marketing division, All Told, and helped build a portfolio of non-traditional PR work that includes identity development, web design and creative production. For these accomplishments and her ongoing contributions, Rosenberg was named a partner of the agency last year.
“I’m truly honored to be included in this prestigious list alongside some of the most talented women in the industry,” said Rosenberg. “It has always been my goal to help push the boundaries of what brands can do -- to encourage clients and those at our agency to tilt their perspectives and find new ways to tell their stories. Being recognized for doing something I’m so passionate about is a great reward.”