It's About the Work


By Lisa Rosenberg

The first time I attended SXSW I was blown away by the sheer magnitude of events listed in the conference agenda, let alone the panels, workshops, networking opportunities, parties and brand activations I had to sort through once I arrived in Austin.

I wrote about many of the good ideas I discovered, and my favorite, hands down, was Apple’s iPad2 popup shop. You can read more about this and other activations that caught my eye here.

Yes, SXSW is an event filled with ideas. Some of what you see and hear are good ideas. Others are not. Through the combination of on-ground activations and a dedicated social strategy, Allison+Partners will collect, curate and share the best good ideas and bad ideas captured at SXSW. Who knows, we may even introduce one of our own.

Be on the lookout for fun teaser questions designed to get the conversation going and please join in and tell us @allisonpr when you spot a #GOODIDEA or a #BADIDEA.

See you all in Austin. #GOODIDEA
















Posted by: Lisa Rosenberg on February 24, 2014 @ 5:09 pm
Filed under: Allison+Partners Culture,Thought Leadership

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