As Chinese audiences tend to be more impressed by personal narratives than corporate or third party perspectives, an executive can be a brand’s most persuasive storyteller. There are numerous opportunities for executives to share how their company mission and values contribute to, and justify, its success, which can have a significant impact on how a brand is perceived by consumers. As a result, PR strategists are pursuing executive visibility across channels to increase influence through the insight, humanity and style of the company’s leadership.READ MORE
Leveraging traditional media remains a vital component of a successful executive visibility program. While traditional media consumption is on the decline, both state-owned and independent outlets remain a reliable source of information about government policies and industry trends for institutional investors, executives and older citizens. Meanwhile, independent media (e.g., financial, lifestyle and fashion, among others) has increased its influence through the delivery of high quality, in-depth content.
Trina Solar (an Allison+Partners client) is the world's leading total solutions provider for solar energy. Chairman and CEO, Gao Jifan, skillfully uses traditional media to build both his personal and corporate brands by regularly granting interviews, where he shares his POV on how to promote the development of the photovoltaic (PV) industry. His approach has infused the brand with a spirit of innovation and perception of quality that resonates with business leaders, social elites and consumers.
China’s digital environment, the largest in the world, allows executives to reach millions of consumers at once, engaging in self-exposure that strengthens a brand’s reputation. The open nature of social media has enabled executives to share their insights, and have two-way conversations with consumers that strengthen their personal connections to the brand.
UL (an Allison+Partners client), the global safety and certification company, sought to increase visibility of its expertise helping Chinese companies expand internationally. Zhou Weifang, president of UL Ventures and regional lead for China, spotlights the company’s capabilities in this area by re-purposing his insights from traditional media interviews on UL’s WeChat account. This enables Weifang to converse with government, corporate and citizen stakeholders on issues related to health sciences, sustainability and workplace safety, among other services.
In this new era of corporate communications, pressure from the Chinese public for more engagement will further the evolution of executive visibility from one-way dialogues to two-way conversations that communicate the people behind the brand.
SINGAPORE: Allison+Partners has upped Serina Tan to GM of its Singapore office.
Tan is managing day-to-day operations of the Singapore office, driving growth in the region and overseeing its client portfolio.
Tan is reporting to Allison+Partners cofounder and COO Andy Hardie-Brown in the newly created role. She is managing the operations of the entire Singapore office.
"My main goal is to drive the continued expansion of the Singapore office with a focus on the consumer, corporate, government, and tech sectors, Tan said, via email.READ MORE
Tan joined Allison+Partners as VP in 2014 and was promoted to SVP in 2015. She has driven triple-digit growth for the office and helped to expand its staff to a dozen employees, a well as bringing on clients such as The Economic Development Board of Singapore, Listerine, Ngee Ann Polytechnic, Bosch, and Gaggenau, the agency said in a statement.
Prior to Allison+Partners, Tan was a regional account director at Porter Novelli, an account manager at Golin, and assistant communications manager at McDonald’s, according to her LinkedIn profile.
Throughout her career, she has worked with clients such as Hewlett-Packard and the Global Forum on Intellectual Property. She also helped to launch the first McCafe in Asia.
Allison+Partners has 26 offices worldwide and is organized by six practices: consumer marketing, corporate, global China, healthcare, public affairs, and technology.
In January, Allison+Partners upped Tracey Cassidy to GM of its New York office. The agency also promoted Emily Wilson-Sawyer this month to EVP, reflecting her role as head of the West Coast consumer practice and lead of the agency’s travel and hospitality specialty.
For anyone who keeps up with economic news, it’s no surprise to learn that downtown Seattle is a fast-growing market that’s getting more popular by the day. Our Seattle office recently sponsored the Downtown Seattle Association’s State of Downtown event, where we learned that in 2016 Seattle had more construction cranes in operation than any other city in the nation—even more than New York and San Francisco combined.
Driving this new construction is exploding job growth, especially in the tech sector (thank you, Amazon!). Many of today’s tech employees want to live and work in downtown, where they can walk to work, restaurants, services and retail. According to the DSA, 47 residential buildings were under construction in Seattle in December 2016, and another 5,975 residential units are scheduled for completion by the end of 2017. Office development is booming, too, with more than five million square feet of space developed in the past two years and another 13 million planned for development by 2020.
Vishaan Chakrabarti, keynote speaker at the State of Downtown and founder of PAU, a New York architecture and planning practice dedicated to the advancement of cities, argued that well-designed cities are the key to solving America’s great national challenges.
Sounds like a developer’s dream, right? Not necessarily, according to Matt Griffin, managing partner of Pine Street Group LLC, one of the panelists at the DSA event and the developer of the Washington State Convention Center Addition. Griffin believes the biggest challenge to development in downtown Seattle is that all the “easy” sites are taken.
What’s left are the more difficult projects for developers to tackle, such as infill properties located in densely populated areas, or sites within lower income neighborhoods that haven’t traditionally been targets for development.
Blocked views, traffic and parking, strained services and other livability issues are lightning rods for downtown neighbors who fight back with a multitude of legal and political tactics that often delay or even stop thoughtful new development. However, as noted urbanist and author Richard Florida notes, “Restricting housing construction does not just hurt developers—it makes housing less affordable for everyone.”
If Seattle is going to continue to be a city that attracts employers and workers, and offers a great quality of life, it needs to work with communities to provide a wide range of housing options.
While there are no easy answers, the developers we work with that have the most success with building in dense sites follow a few best practices:
Natalie Price is a senior vice president in the Real Estate group of Allison+Partners’ Seattle office.
New York City is often referred to as the “melting pot of America,” which is one of the many reasons I’ve enjoyed living and working in the area for so many years. With constant exposure to different cultures, there is diversity at every turn. Not to mention that for public relations professionals, New York is the epicenter for U.S. media and an important global hub for communications.
I was reminded of this recently when I had the privilege of hosting members of the Public Relations Society of Japan (PRSJ) at Allison+Partners’ New York office. I was prepared for the cultural differences, but I didn’t anticipate how much I would have in common working as a PR professional today. From the rise of influencers, to client service and the ongoing discussion around measurement and results in our ever-evolving industry, it was clear that we face similar experiences and challenges.READ MORE
The meeting also reinforced the benefits of working at a global agency that values functioning as a borderless business. Overseeing several pieces of global business myself, I understand first hand that developing programs that resonate across continents and cultures is no easy feat. My meeting with PRSJ provided some new insights, including:
Tracey Cassidy is general manager of Allison+Partners’ New York office.