It's About the Work

Allison+Partners SXSW® Event to Feature Dominique Ansel + The Cronut® #GOODIDEA

By Jeremy Rosenberg

Good ideas can come from anywhere. In the case of Allison+Partners, Scott Allison and Andy Hardie Brown found inspiration one evening over a couple of cocktails where they sketched out our future – for a different kind of agency, where the work always comes first. As we sought to capture and bring the essence of that evening to SXSW®, we knew we needed to bring something bold to a place that’s seen and done just about everything imaginable.

Just hosting a bar event is not enough. SXSW® has plenty of free drinks and brands with bigger budgets than ours. There is amazing BBQ around every corner and taco trucks are a dime a dozen. What the hedonistic late-night crowd at SXSW® has never had, unless they waited in line at 5AM on Spring Street, is an authentic Cronut®. But we aren’t satisfied with just bringing some with us to sample. Instead, we’re bringing Dominique Ansel to SXSW® to recreate his confectionery perfection. In addition to the Cronut®, he’ll also unveil a special dessert created just for the event.

While you’re around town, discovering a #GOODIDEA or #BADIDEA to tweet about, keep in mind that some of the best ideas are born in a bar. So come by our late night saloon on Sunday night, share a #GOODIDEA or two, and enjoy a Cronut® on us. This is guaranteed to be the ONLY place at SXSW® where you can find one.

Registration at and SXSW badge required.


Posted by: Jeremy Rosenberg on March 3, 2014 @ 9:45 am
Filed under: Allison+Partners Culture,Thought Leadership


  1. […] Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and creator of the legendary Cronut, will be unveiling a new hybrid confection at this year’s SXSW festival: the Chocolate Chip Cookie Milk Shot. The shot consists of a cup made of cookie that is filled with milk. Ansel will be serving the shots and Cronuts on March 9th at SXSW during the Allison + Partners “Late Night Saloon Party”. […]

    Pingback by Cronut Creator Dominique Ansel Will Unveil His New ‘Chocolate Chip Cookie Milk Shot’ at SXSW | — March 7, 2014 @ 4:21 am

  2. […] Ansel’s shots debuted at Austin’s SXSW. There was a late-night Allison + Partners “Late Night Saloon Party” on Sunday, March 9, from midnight to 2 […]

    Pingback by At SXSW, Dominique Ansel Debuts Chocolate Chip Cookie Milk Shots | SideDish — March 10, 2014 @ 11:44 am

  3. […] The food press is chewing over Cronut® creator and New York Pastry Chef Dominique Ansel’s latest edible mash-up, Chocolate Chip Cookie Milk Shots, which he revealed last week on Instagram and debuted as a midnight snack at South by Southwest. […]

    Pingback by Milk and Cookies — the New Cronut® | SHEKNOWSLATINO — March 11, 2014 @ 10:12 pm

  4. Had my first cronut this morning in Orlando, FL. Now, back home, can’t wait to have another one. Is there somewhere in Austin I can get one?

    Comment by Sarah Barajas — March 11, 2014 @ 10:41 pm

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