Allison+Partners SXSW® Event to Feature Dominique Ansel + The Cronut® #GOODIDEABy Jeremy Rosenberg
Good ideas can come from anywhere. In the case of Allison+Partners, Scott Allison and Andy Hardie Brown found inspiration one evening over a couple of cocktails where they sketched out our future – for a different kind of agency, where the work always comes first. As we sought to capture and bring the essence of that evening to SXSW®, we knew we needed to bring something bold to a place that’s seen and done just about everything imaginable.
Just hosting a bar event is not enough. SXSW® has plenty of free drinks and brands with bigger budgets than ours. There is amazing BBQ around every corner and taco trucks are a dime a dozen. What the hedonistic late-night crowd at SXSW® has never had, unless they waited in line at 5AM on Spring Street, is an authentic Cronut®. But we aren’t satisfied with just bringing some with us to sample. Instead, we’re bringing Dominique Ansel to SXSW® to recreate his confectionery perfection. In addition to the Cronut®, he’ll also unveil a special dessert created just for the event.
While you’re around town, discovering a #GOODIDEA or #BADIDEA to tweet about, keep in mind that some of the best ideas are born in a bar. So come by our late night saloon on Sunday night, share a #GOODIDEA or two, and enjoy a Cronut® on us. This is guaranteed to be the ONLY place at SXSW® where you can find one.
Registration at http://bit.ly/AllisonPRsxsw and SXSW badge required.