It's About the Work

12

Jan


They failed – Charlie lives on!


When extremist Islamic terrorists killed 17 people for their senses of humor, talent and religious beliefs, they plunged the world into mourning. Now, we are all Charlie.

This barbaric act, which was aimed to attack freedom of speech and the right to religious freedom, has failed. The incredible strength of the reaction to these events proves it: Charlie is not dead. On the contrary, Charlie has become a symbol of freedom of expression and of fraternity.

The spirit of Charlie is humor, and the use of humor to condemn stupidity, injustice and barbarism. In France, we grew up with Charlie and Charlie’s spirit: its secular, republican values, and its talented use of humor and irreverence to attack injustice. And we loved it.

Our whole team stands with the families of the victims to mourn those who were killed, and supports keeping the spirit of Charlie alive. The Charlie Hebdo newspaper will be published on Wednesday. A team of the publication’s journalists is producing it with the help of several illustrators and the French media. If you too believe that Charlie lives on, send us an email to charlieisalive@allisonpr.com with your contact details and we will send you a copy.

We have been deeply affected by these barbaric acts, and were proud to participate in the unprecedented worldwide demonstration of solidarity on January 11th. These events mark a turning point, and we will persevere.

Yann Le Flohic and Isabelle Dejeux are Directeurs Associés of Allison+Partners in France. 

16

Dec



During this year’s annual PRSA San Diego/Imperial County Edward L. Bernays Awards gala, held at the beautiful Prado in Balboa Park, the Allison+Partners team gathered with our peers to celebrate the year’s achievements and recognize the chapter’s best public relations work. Our slew of awards, won for all four programs submitted, featured a true cross-office team effort, including work from team members in the New York, Los Angeles, San Francisco, Phoenix, Seattle, Atlanta and Dallas offices. Our own Jenny Corsey, a PRSA San Diego chapter board member, even helped judge more than fifty award entries from our reciprocating chapter this year.

The Edmodo team, led by director Jenny Corsey and comprised of Jordan Fischler and Sara Mandel of New York and Jessica Fix in San Diego, won a Silver Bernays Mark of Excellence Award. Our “Educating the Educators” campaign, honored in the “Marketing Business to Business” category, received recognition for success in communicating with teachers, bringing their classrooms into the digital age and helping increase the user base by more than 300 percent year-over-year to more than 30 million users globally. In the words of our client, “A&P + Edmodo = sheer force of awesomeness.”

In the same marketing category, the AV Concepts team, led by senior account executive Annie Drury and account executive Jessica Fix, won a Silver Bernays Mark of Merit award. Their business to business program for this high end audiovisual event company, known for creating the Tupac hologram at Cochella, included a special event for media to experience the inner workings of traditional staging and holographic technology for the first time in company history. Meeting or exceeding every objective, the program netted fantastic results, even generating inbound leads from Nike and Apple reps that discovered the company through the elevated online presence and social media our team created.

San Diego also won a Bronze Bernays Mark of Excellence Award in the “Media Relations: Consumer Products & Services” category for successfully launching BJ’s Restaurants first mobile app over the summer. Led by director Jenny Corsey, our cross-office team of fourteen targeted national media and 19 regional markets with creative tactics like a national Pizookie giveaway day, leading to a sales spike and more than 100k app downloads within six weeks. This particular award entry received a perfect score from both judges, including one professional accredited in public relations (APR). A notable achievement for the team!

The Traffic Management, Inc. team, led by account executive Julia Yuryev, won a Bronze Bernays Mark of Merit Award for a feature story placed in trade publication Compact Equipment. The bylined article focused on TMI’s unique approach to incorporating safety and technology into each of their traffic control projects.

Congratulations to the San Diego team and their clients for this year’s wins!

Pictured L:R – Jessica Fix, Brian Brokowski, Jenny Corsey, APR

12

Dec


It’s About The Community


Marilyn Finegold, from the Allison+Partners Los Angeles office, was inspired by her love of horses to volunteer for Ride On, a therapeutic program that teaches adaptive horseback riding to children and adults with physical and cognitive disabilities. Founded in 1994, Ride On has given over 81,000 safe, individualized lessons and therapy treatments. Ride On currently serves about 200 individuals each week. Marilyn’s dedication to the organization cannot be overstated – she drives 40 miles to help Ride On by answering phones, recording the volunteers’ time, shucking out stalls and feeding the horses. She also volunteered for their fundraiser in June by gathering donations for the raffle.

This certainly sounds like an incredible organization. Thanks for sharing your commitment to RideOn, Marilyn! To learn more about the organization, please visit www.rideon.org


Each month, Sports Sesh (a title that pays homage to the HBO series “Eastbound & Down”) explores how sports and PR have recently intermingled along with the good, bad and ugly of it all. This month: The month of October (literally)

The Good: The College Football Playoffs

It has taken nearly two decades, but in my personal opinion, a legitimate college football playoff system is in place. Teams no longer have to wait for computer generated results, which lack the ability to factor in intangibles that the first-year College Football Playoff Committee accounts for. Just like March Madness, there will always be an odd team out, but the way the rankings are shaping up, it appears the committee is going to get it right. I’m not saying the Bowl Championship Series (BCS) didn’t ever get it right, but the anticipation and excitement come Saturday is at an all-time high with the new system and rankings format. The BCS was always a PR blunder and supporters had to constantly defend the algorithm determining the national championship matchup and big money games. The feedback thus far is positive regarding to the new system, and in PR terms, that’s a win.

The Bad: Famous Jameis

Florida State University (FSU) sophomore quarterback Jameis Winston is a great talent. In his two seasons at the helm of the Seminoles, Winston has not lost a game, is a national champion and took home the Heisman Trophy as a red shirt freshman in 2013. Famous Jameis has swag, but he also has a lot of baggage. If you’re not a college football fan you probably still know his name, but for all the wrong reasons. Since stepping foot on campus, Winston hasn’t been able to stay out of trouble or the headlines. Winston is a media firestorm all on his own and FSU isn’t doing much to change the course of this young man’s life or decision-making process. Winston has been investigated for sexual assault, cited for shoplifting crab legs (yes, crab legs) from a Tallahassee grocer, recorded yelling sexual obscenities atop a table in FSU’s student union and probed about signing autographs in exchange for money. Does Winston have a target on his back? Absolutely. Has Winston been falsely accused of crimes and infractions he didn’t commit? The short answer is yes. Everyone makes mistakes, but Winston and the FSU program take absolutely no personal responsibility and lack the understanding of the larger issue at hand.

AP Photo/John Raoux.

The Ugly: FIFA

The Fédération Internationale de Football Association (FIFA) is the international governing body of association football, futsal and beach soccer. FIFA is responsible for the organization of soccer’s major international tournaments, most notably the World Cup, and is one of the most powerful sports federations in the world. Long accused of corruption and racial in-sensitivities, FIFA continues to find itself in hot water almost daily, including, most recently, the handling of the Russia and Qatar World Cup bids and allegations of corruption related to the site selection process. Business Insider published a story detailing the criticism FIFA is facing including the disastrous corruption investigation. In early November, FIFA published a summary of the report clearing the winning Russia and Qatar bids of any corruption. FIFA won’t publish the full report, stating legal restrictions prevent them from doing so. Not long after the release of the report, FIFA’s own ethics chief Michael Garcia said the report has been “misrepresented” by football’s governing body. Sketchy, but it gets worse:

Some of FIFA’s major title sponsors are not renewing sponsorship contracts because of FIFA’s unwillingness to address to long-standing racial abuse certain player groups deal with during matches.

Soccer has always attracted shady characters because it’s big business, big action and big profits. However, the governing body isn’t usually playing the line with them.

The economic pressures felt at the nation’s top journalism institutions are well documented. Dwindling newsrooms, scaled-back offerings and digital-only future proofing are well-trod storylines in the public consciousness. The venerable New York Times is no stranger to the issues that surround the industry at large. As word continues to leak of senior reporters at the ...
Since beginning my work at Allison+Partners in 2008, I’ve often daydreamed about my sabbatical and what I would do with the time when the opportunity became available to me five years down the road. Would I travel to Greece, a place I’ve always wanted to see? Or visit to my friend in Germany? Eating my ...
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The following blog post features takeaways from a recent Allison University webinar hosted by Kevin Nabipour, senior vice president of content marketing. Allison University webinars encourage professional development in the Allison+Partners’ workplace by offering training in PR, marketing and management from in-house experts. Content marketing is storytelling that attracts, informs and entertains target audiences, prompting ...
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This summer, Allison+Partners kicked off our Summer of Caring, one of two company-wide volunteer efforts we do a year, in addition to quarterly projects organized by each of our offices.  This summer, we organized volunteer activities that supported local charities in our communities, while also providing an opportunity to spend some quality time with each ...

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