2014 posted by Tania Condon
Mornings in hotels often start with the #goodidea or #badidea conundrum. Our own Dana Block faced this dilemma:
But her decision was ratified when she went on to meet Success Baby, remember this kid?
Well, he is all grown up now and here he is with our post-cereal Dana Block.
But the Allison+Partners team is here for the content, no really, well maybe also Cronuts.
Jeremy Rosenberg (@jeremyofnyc) was out to represent with a real brain teaser first thing in the morning at the 9:30am session “Engaged Brains, What Do We Really Know.” Professor Jim Bower schooled a room of marketers who may have had their hopes on leveraging neuromarketing to ensure the success of their next campaign. It was a remarkable journey that debunked a lot of common misconceptions. One particular insight to our industry was that “surprise and delight” campaigns may do more harm than good and not be so “delightful”. Surprise causes anxiety and our brains are wired to be less receptive to nuanced messaging during heightened anxiety, which is exactly the opposite of our intent.
Kristin Takashki (@tak109) tells us she walked passed Wayne Brady, but no photo, so sorry Kristin, #itdidnthappen.
Jonathan Heit (@jdheit) wolfing down a slice of pizza for lunch before even paying for it was probably a #badidea.
Kevin Bacon caused all sorts of waves and excitement at the “Six Degrees of Kevin Bacon: A Social Phenomenon Turns 20” session. Dana, Renee, Judy and Kristin now have 1 degree of separation from Kevin (he said so :]). Can you see them in the wave? https://vine.co/v/MqJYrBJrjYI
Jeremy and Kristin wrapped up the day with Neil deGrasse Tyson who gave a phenomenal keynote to a packed house of proud South-By geeks. The breadth of discussion covered a range of topics from tips on the Tooth Fairy to methods for detecting atmospheric chemicals on exoplanets. The audience could feel his passion as he fluidly moved from one topic to another, each tying back to the central concept of scientific literacy, which he simply defined as the awareness of discovery. The journey included live demonstrations of Neil removing and dropping his own cowboy boot and a 20” beach ball globe depicting a future earth which suffered ongoing global warming.
And in the end, a cry from the audience of “Neil Tyson 2016” which resulted in a standing ovation. Needless to say, he won the crowd.
We all loved this quote about the session captured by @Anomaly:
2014 posted by Tania Condon
Thankfully it’s cloudy and cool. No need for the umbrellas we packed. Fingers crossed for good weather tomorrow. On the ground our intrepid team (Leilani, Lisa, Kristin, Renee, Judy, Jonathan, Jordan, Dana and Jeremy) moves forth into the masses …..
The scene from JFK this morning gave us a sense of what was to come. Jeremy’s gate looked like some sort of waiting room for geeky Williamsburg hipsters. There are more Brooklyn hoodies than a Nets game at the Barclays Center. Lisa’s flight was filled with Brooklyn hipsters wearing big black pseudo cowboy hats. She said it was disarming. And it didn’t stop with cowboy hats. We’re anticipating the gamut of best and worst in this category over the next few days!
- fish4jordan @fish4jordan
- Already concerned about my foot wear choices. Bringing a few options #goodidea Austin – treat me gently! #sxsw @AllisonPR
- Judy Huang @JudesEleven
- This is for you allison_pr I risked life and limb to capture the moment. #jortsareback #badidea #first http://instagram.com/p/lPwR-FvRam/
- fish4jordan @fish4jordan
- All bbq all week! #goodidea I can smell it already. Hopefully my pants still fit for the ride home. @AllisonPR
- jdheit @jdheit
- @fish4jordan @AllisonPR drawstrings #goodidea
From Kristin @tak109:
Oreo had a great activation at the Trending/Vending Lounge where you chose different trending topics on twitter to design a custom Oreo. The computer speaks to a machine where you actually watched the Oreo being made right in front of you. Their hashtag was #eatthetweet. They had minor technical difficulties, but rebooted fairly quickly. There was a milk bar, music and free Oreo packs on the table to take.
The other was the Cottonelle refresh center. Where you tweeted an answer to one of their already drafted questions using #letstalkbums. Supposedly this hashtag made its way to trending while I was there. Here you can charge your phone, use the changing room to get ready to go out for the night, get hair and makeup done, get a massage (I did this :]), have a drink, sit on the comfy couches and listen to a live DJ.
Both places had a happy hour setup at 5 pm. Both pushed a hashtag – one was more aggressive than the other (Cottonelle) as your tweets were your currency to get something out of the center. Walked around a little bit to explore and found the food trucks – will definitely want to check this out more!
- “Guillermo and the Jimmy Kimmel Live producers were on my flight!” said Dana.
And finally, the Content:
This in from Lisa @mommylens:
One of my favorite parts of SXSW is checking out the different brand activations. This morning I stopped by the Nespresso bubble where they were offering up dozens of flavors of coffee and espresso. Awesome for those in need of a caffeine fix.
Walking around the convention center the guys from Deloitte threw a bunch of swag our way and told us to check out the 3D printers making candy. Cool to see and tasty too! Next we stopped by the #nest lounge which was a fantastic respite in the midst of the Austin craziness. Not only did they have charging stations and free Popsicles, they did a great job reinforcing their taking care of you when you’re not home positioning. Their concierge bar was a brilliant idea – you could pick up things like water, sunscreen, mints, Advil and Band-Aids. But my favorite part of their activation was the #nestfiretruck which printed the picture that I had just posted on Instagram! So fun and definitely a #goodidea.
Jeremy (@jeremyofnyc) joined the session “What social media analytics can’t tell you” with notable social luminaries such as Jeremiah Owyang along with Alexandra Samuel from Vision Critical, Colby Flint from Discovery Communications and Beth Kanter and independent blogger. When Discovery looked at the data from shows they would repackage with social media commentary and re-air, what he referred to as “Social Reloads”, they found their audience responded better to content that included facts about the show and commentary from the characters (80% and 70% respectively) versus content from other fans. Only 40% of fans responded positively to content from other fans that aired during the broadcast. A good lesson about what may resonate with audiences. Typically fan generated content or community commentary is often much harder to procure than production facts which are usually readily available.
When looking for a correlation of charitable giving to social engagers, the premise was that a more socially engaged person is likely to be more charitable. When Beth Kanter revealed her research, there was only a nominal difference between those who gave and those who shared. But a deeper look at the data exposed that there is an increase in the likelihood of a person to donate to a charity with which they have engaged. Similar to brand loyalty, people engaged with a charity are more apt to donate and share with their community.
Stay tuned for tomorrow’s highlights!
2014 posted by Jennifer Wilson
New technology and products are constantly being introduced in the health and wellness space, but to this point, digital media and healthcare have rarely joined forces. Mashable is reporting on a new study in which UCLA researchers used Twitter to track phrases that would indicate risky behavior and later plotted those tweets on a map. What they found may be a game-changer in the future of prevention – there was a strong relationship between the tweets and locations with high numbers of reported HIV cases.
This is amazing news for health policy experts and wonks like me! Just imagine a time in the future when Twitter and other platforms will be able to offer real-time insights into risky behaviors, such as drug use and unprotected sex, in a specific geographic area. This could have a profound effect on how quickly and how accurately local public health officials and NGOs can mobilize intervention and prevention communications even earlier to prevent avoidable cases of HIV or other diseases.
2014 posted by Lisa Rosenberg
SXSW starts in just a few short days and if you’re like many, you may be beginning to twitch, having left some of your pre-festival planning to the last minute. Whether this is your first time down in Austin, or you are an interactive junkie, following are a few last-minute tips to help you get the most out of your experience.
Peruse the Schedule
And by peruse I mean study. View the links, read the panel descriptors, the whole nine yards. If you haven’t logged onto sxsw.com or downloaded the app, hurry up and do so and then study the schedule as if cramming for a high school exam. If you don’t spend some time doing this before you arrive, I can guarantee that you will be overwhelmed by all the panels and workshops and may just throw your hands up and look for some good BBQ instead.
Plan Your Attack
Think through what you hope to accomplish at SXSW. Write down three goals and the best way to accomplish them. Note the sessions that look most interesting, the people you’d like to meet, how you’ll get from one venue to another and most importantly when (or if) you’ll sleep.
Pack for All Kinds of Weather
This year’s forecast calls for temps that range from the high 30’s to the mid 70’s. Down jacket or sandals – you decide. Must haves include an umbrella (this weekend looks to be rainy), comfy shoes, battery packs and portable chargers and an extra bag to bring home your swag.
Practice Your Pitch
SXSW is the ultimate marketplace. Make sure you’ve perfected what it is you’re selling and who you need to sell it to. With upwards of 30,000 festival attendees your elevator speech has a lot of competition.
Prepare to Party
Yes, many people go to SXSW to learn, to network and to build their business. But they also go to have a good time. There are almost as many parties as there are sessions on the schedule and those are just the officially sanctioned ones. Make sure you preserve enough energy to hit the party circuit enjoying the free food, drink and music.
And whatever you do, don’t miss Allison+Partners Late Night Saloon, featuring the Cronut® and Dominique Ansel. You can register at: bit.ly/AllisonPRsxsw
Originally posted on Mommylens, read more here.
March 3, 2014.
February 24, 2014.
February 20, 2014.
February 7, 2014.
February 4, 2014.
February 4, 2014.
Older Posts »