2013 posted by Corey Scott
Last week, leading independent music website Pitchfork unveiled their latest endeavor: The Pitchfork Review, a quarterly print edition lovingly produced in full color, perfect bound format and featuring “long-form feature stories, photography, illustrations, and other ephemera.” Well established and respected as taste makers for the digitally-obsessed millennial crowd, this move to the “traditional” medium of print would seem anachronistic – particularly when one considers that in recent years established music publications such as Vibe were forced to close-up shop, while Rolling Stone only managed to stay afloat by shrinking both their operations as well as the actual scale of the magazine itself.
But while these “old school” publications have struggled to stay relevant in this digital age, the transition in the reverse direction – printed editions of web-based materials (from blogs to image libraries to emails) have not only proven popular, but yielded a number of legitimate successes, with books like “I Can Has Cheezburger” – based on a blog of the same name and published by Gotham Books – selling more than 100,000 copies, earning a place on the New York Times best seller list for 13 consecutive weeks
Will Pitchfork find the same fans fueling the resurgence of vinyl sales in recent years in an effort to establish a more personal connection with their music collection feel the same way about The Pitchfork Review? Only time will tell.
Corey Scott is the Head of Design at Allison+Partners.
2013 posted by Erin Kelly
Giving back has always been a big part of the Allison+Partners culture – from our agency-wide pro bono work with national nonprofits Big Brothers Big Sisters of America and Adopt-a-Classroom to individual offices serving local charities with their time, money and talent. As we get closer to wrapping up 2013, we would like to highlight a few recent volunteer efforts from different offices and also acknowledge the Allison+Partners volunteer committee, which consists of 15 members from across the country, including:
- Atlanta – Ashley Nasser
- Chicago – Casey Niepokoj
- D.C. – Rebecca Chin
- Dallas – Amanda Roark
- Los Angeles – Scott Pansky and Cara Smith
- New York – Erin Kelly and Sara Mandel
- Phoenix – Stephanie Sedlak and Elizabeth Zwerin
- San Diego – Rebecca Buddingh and Jessica Fix
- San Francisco – Alison Deffner and Erin Smith
- Seattle – Leah Almeling
To kick it off, the Los Angeles team organized an outing to the local Lange Foundation, a non-profit organization dedicated to saving homeless and abandoned pets, for an on-site training session and group dog walk.
In the nation’s capital, select team members worked with the National Cherry Blossom Festival, which produces and coordinates daily events featuring diverse and creative programming promoting traditional and contemporary arts and culture, natural beauty, and community spirit, on an in-kind partnership.
The NY team coordinated a relationship with the Volunteer Referral Center, a New York City-based organization serving both the needs of volunteers and not-for-profit agencies. In addition, they are building a team to participate in Cycle For Survival, an indoor cycling event to raise awareness and funds for rare cancers.
The Dallas team has spent the year providing pro-bono PR support to Reading & Radio Resource, a nonprofit whose mission is to enrich the lives of children and adults who because of physical, learning or vision limitations cannot read for themselves. They also acknowledged Hunger Action Month this fall by volunteering time with Food for Families.
The San Diego team volunteered at Feeding America San Diego, a hunger-relief organization in San Diego County that feeds about 73,000 children, families, and seniors every week. Our team spent the afternoon in a huge warehouse sorting fruit from giant bins, sticking labels on cans of donated vegetables, and cleaning the warehouse to help meet food safety guidelines. We also packed weekend lunch bags for the organization’s BackPack program, which aims to meet the nutritional needs of hungry children over weekends and school holidays.
The Atlanta team teamed up with local charity Camp Twin Lakes to build a Kaboom! Playground at their Camp Will-A-Way location in Winder, Ga. Team members moved equipment, dug holes, painted signs and other hands-on duties to prep the land for the playground build. The Kaboom! playground offers campers a play space for all abilities.
Since March, the San Francisco team has been providing pro-bono PR support to the Giants Community Fund, the philanthropic arm of the San Francisco Giants. Each month, the team supports their various community programs, including Junior Giants which provides free, noncompetitive baseball to youth 5 – 18 in low income communities, through media relations and hands-on volunteering.
The Phoenix team held an office-wide food drive for the Desert Mission Food Bank’s Snack Pak program, which provides backpacks of food to area children that are at risk of starving over the weekend. The team brought in granola bars, top ramen, peanut butter and applesauce to help provide snacks and meals to children in need.
The small, but mighty Seattle team excitedly has a group volunteer activity in the works, but in the meantime they’re focused on individual volunteer efforts. The team regularly pursues their feel-good passions by building houses with Habitat for Humanity of King County and volunteering at local schools and community centers.
The Volunteer Committee is spearheading a Q4 company-wide volunteer initiative, organizing one focused donation drive during for the holiday season. Each office representative will play an essential part in the coordination of the drive providing details, roles and responsibilities for their respective offices.
The momentum of the holiday drive will lead us into 2014, which promises to be an even bigger year of giving back with focus areas identified for each quarter.
Interested in “doing good”? Connect with your office’s volunteer committee leader to see how you can help make an impact. More do good to come!
Erin Kelly and Sara Mandel – NY Volunteer Committee Co-Chairs
2013 posted by Christie Poole
Allison+Partners’ Phoenix team celebrated the end of triple digit temperatures and hit the arcade for their “summer” outing last Friday. We sat rooftop in 75 degree weather at Dave & Busters and enjoyed sliders, pizza, nachos and a salad bar—alongside refreshing mojitos, of course! The team then headed downstairs to the arcade for a few hours of competition, ending the afternoon in the “winner’s circle,” where the team took home some fun prizes.
Kara and Amber training for their Winter X-Games debut!
Big round of competition for some of the Phoenix team.
Virginia and Stephanie moving at the speed of light to win tickets.
In honor of Movember, some of the girls picked out mustache prizes!
Whose mustache prevails? #Movember
2013 posted by Sara Stephens
This month, Susie was named to PRWeek’s 30 Under 30 and PR News’ People to Watch in PR List. To celebrate her 30s, here is a list of 30 reasons why Susie deserves those wins and nurtures a collaborative environment.
- The London Office has been a collaboration since the beginning when Susie traveled to London and started Allison+Partners first overseas office.
- As she was on her own, Susie worked with colleagues across the company, ensuring the London office was founded on collaboration to help secure media results in the UK for US clients.
- Keen to grow the office, Susie continued to demonstrate her collaborative nature always willing to provide insight or research for a new business prospect – she’s even been known to get on calls at 1 a.m.!
- Through collaboration, Susie has grown the office to five team members, more than 10 clients and smashed office goals – all in two years.
- Hierarchy isn’t a word in the London office. The open floor plan provides the set up for success when it comes to discussions across all team members and teams.
- Susie doesn’t make decisions that impact the office without consulting the entire team.
- Her extensive list of media contacts mean she can always help a colleague make a new connection – in the States or the UK.
- Susie encourages everyone in the office to participate in the new business process – from finding prospects to creating proposals!
- An excellent mentor who shares her wisdom with others!
- Nothing makes Susie happier than seeing a colleague succeed. Whilst overseeing the London office, she has helped all team members achieve their professional goals!
- While Susie is constantly busy, she always makes time for questions. Her tagline is, “No question is a stupid question!”
- The constant motivator, Susie often sets up friendly competitions for her team to work toward their ultimate goal: securing briefings and coverage for clients.
- Susie pushes us to take the training wheels off, but will always be there if we fall.
- Susie not only manages our office, but helps coordinate with our colleagues in France and Germany, ensuring they feel a part of the Allison+Partners team.
- She loves to help plan an exciting office trip, whether it is to the Olympics, taking a speed boat on the Thames or exploring a Winter Wonderland.
- Don’t just take our word for it – clients often state that Susie is the ultimate PR professional to work with as she strategizes with them to come up with a plan that best fits their needs.
- Clients state that Susie feels a part of their internal team, not an external agency.
- Susie doesn’t just collaborate with us and clients: the UK media scene has picked up on her willingness to work together, too!
- “Susie is always great to work with, super communicative and understands what a journalist might be after for a story.” – Mike Butcher, TechCrunch Europe editor
- “Of all the PR professionals I’ve worked with, Susie is without a doubt one of the best. With a keen understanding of her sector, Susie is one of the few individuals in the industry who understand the requirements of the journalist and their audience, building long-term, trust-based relationships rather than miss-selling stories for quick client wins.”- Alex Mohacs, freelance producer (ITV, CNN)
- “Susie works with a range of interesting clients and I can always rely on her to bring me news that’s right for our focus and readership.” – Martin Bryant, The Next Web UK
- Almost too popular for the Tech Scene, there’s never a night where Susie doesn’t have at least two events to choose from – and always encourages her colleagues to get out there with her and share the relationships she has built!
- She was selected as mentor for tech and finance startups for London’s Level39 co-working and incubator program to spread her knowledge to others outside of Allison+Partners.
- Not one to be greedy, Susie always shares her chocolate with the office – and encourages others to make the office tea!
- She facilitates team brainstorms to help us share ideas with one another.
- Susie always shares good articles whether they’re from the WSJ for a client or something from Buzzfeed that will make the team smile.
- Susie believes that a success for an individual is a success shared.
- Susie’s management style reassures us that it’s all about the work.
- Although this is a list for why Susie nurtures a collaborative environment, we’d be remiss to not point out that Susie embodies all of Allison+Partners’ core values: She’s enthusiastic, is the ultimate entrepreneur and is constantly exceeding expectations and empowering others.
- And because pictures speak louder than words…The London team ‘collaborating’:
November 12, 2013.
November 7, 2013.
November 5, 2013.
November 1, 2013.
October 29, 2013.
October 23, 2013.
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