It's About the Work

19

Sep



It’s been a little over a month since I started my internship, and took my first real dip into the NYC public relations scene. The culture at Allison+Partners has really given me the opportunity to grow as a professional, and in the past month I have learned a great deal about the industry.

One of the first lessons I’ve learned, is that finding balance in your work day is extremely important. This is especially true for my internship experience, as I split my time between the marketing and consumer practice teams. Here are a few of the things that have helped me:

Create Daily/Weekly/Monthly Check Lists

If you ever walk through a public relations office, or sit in on a meeting, you’ll notice almost all employees have some form of a journal for notes and checklists. In order to efficiently remain on task; creating check lists is very crucial. I like to make a monthly scope, weekly check list and daily to-do list. This allows me to divide my time and conquer accordingly. At the end of the month, nothing feels better than crossing off completed tasks.

Constantly Communicate With All Managers

Checking in with my managers is key.  It’s good to pop into their office at least once a day, even if it’s to quickly touch base. This shows them that I’m on top of my work and helps them understand what’s on my plate. Although my managers want to ensure that I hit deadlines, they’re also there to help me if I’m overwhelmed, providing ways to continuously improve my time management.

Alternate Tasks Throughout The Day

I can create better more realistic deadlines if I’m consistently alternating between separate projects. If I pile on the work for one team and wait until later in the day to tackle tasks for the other, I could ultimately end up missing a deadline. Prioritizing what is most important is necessary, in addition to ensuring time is spent with each team every day.

Prepare For The Unexpected

No matter how organized my daily lists are, in the world of PR no day is ever the same. Things will pop up each day that I could not necessarily plan for. Adjusting the daily list and finding what can be moved, while also communicating with my managers, is the best way to handle an unexpected task.

Ultimately, finding the perfect work system is a skill that continues to evolve with time. I learn more about this process every day, and luckily have great co-workers and mentors that help guide the way.

12

Sep


It’s About the Community


It’s About The Community recounts volunteer efforts by members of the Allison+Partners team.

Although this summer in NYC wasn’t nearly as hot as last summer, it was still important for me to get away for a bit and go home to New Hampshire. On July 12th I woke up bright and early in my hometown of Hanover, New Hampshire to take part in the 33rd annual Prouty event to raise money for the Norris Cotton Cancer Center at Dartmouth Hitchcock Medical Center.

I always like coming home in the summer to spend time with the family and enjoy the abundance of greenery that just doesn’t exist in NYC (love Central Park, but New Hampshire is another league). I have been fortunate enough to come home for the Prouty event for the past two years. However, this year the walk was more significant. I walked with my family on our own team in honor of my cousin Jacqui who passed away in the spring of 2014 from stem cell transplant and leukemia complications.

Jacqui and I were very close. She was only 30 years old and was a serious fundraiser herself, as she raised money for the hospital she was in, located in Montreal, Canada. I know she would have been so proud of our family’s efforts from this event. I am so glad I was able to honor my cousin with my family and take part in such an important day.

I would encourage anyone who is interested in cancer research and fundraising to donate or attend the 2015 Prouty event on July 11th, 2015 – registration is already in full swing, and I will definitely be there.

09

Sep


Atlanta Summer Outing


This year for our summer outing, the Atlanta office wanted to take on the outdoors. We decided the best way to spend a hot Georgia summer day was on the river learning how to paddle board. Our team is not one to shy away from a challenge and decided we could skip the lesson and literally “jump” right in.

On Thursday, September 28th the Atlanta crew drove out to Roswell to take on the Chattahoochee River. With the temperature coming in at around 92 degrees we made sure to pile on the sunscreen and bug spray. After putting on our life jackets and applying matching “shoot the hooche” tattoos we were ready to get going.

Our outdoor sports enthusiast, Jordan, gave us a brief explanation on how to stand on the board, how to paddle correctly and what to do if you fall in. After this it was every woman and one man (Senior Partner, Brian Feldman) for themselves. Eventually after a few shaky minutes everyone was up on the paddle boards and paddling upstream. Jordan and Ashley were off to the races and showed everyone up with their paddle boarding skills. With the sun beating down and the cool water below us we couldn’t have asked for a more perfect day.

Brian, whilst trying to perform a very complex move (turning around), took a tumble into the water. This was our only man down during the entire paddle boarding trip! We were also extremely proud of our intern Joanna who overcame her fear and was able to stand up on the board and enjoy the whole experience.  She said “I learned a lot of valuable lessons from our summer outing but the most important was the power of teamwork. As cliché as that sounds, without the encouragement of the awesome Atlanta team, I would not have had enough courage to get on the river and paddle board.”

After our hour on the river we came back to terra ferma and took the party to Pure Taqueria – one of our team’s favorite Mexican restaurants. After exerting ourselves on the river we were in need of tacos, guacamole and margaritas!

This year’s summer outing was awesome as it got us out of the city and onto the beautiful Chattahoochee River. Can’t wait to see what next year brings, maybe some advanced stand-up paddle boarding yoga?


Each month, Sports Sesh (a title that pays homage to the HBO series “Eastbound & Down”) will explore how sports and PR have recently intermingled along with the good, bad and ugly of it all. This month: Kliff Kingsbury, Texas Tech University’s head football coach

The Good: He’s the Ryan Gosling of college football

Coach Kingsbury has often been compared to Ryan Gosling for both charm and looks, and I can’t really disagree on either account. Who doesn’t like Ryan Gosling? Having never met him in person, I’m basing my decision solely on what’s been portrayed in the media. When has the media ever steered me wrong? He’s a players’ coach (young and relatable), he’s relatively successful (8-5 in his debut head coaching season with a 7-0 start) and he’s making college football more  appealing to a  previously under-targeted demographic: women. After all, he did just call out Beyonce in the #ALSIceBucketChallenge.

The Bad: He’s the Ryan Gosling of college football

Wins are important, but Coach Kingsbury is now being held to a higher standard: swagger. To keep boosters and fans happy, he needs to win football games, while also looking great in Ray-Ban Wayfarer sunglasses and sporting insanely expensive wrist-wear (he was recently criticized for wearing an imitation Breitling watch; the real thing retails for more than $100,000). Did I mention the whole winning football games thing? He’s being held to two very different standards and it’s not only bad, it’s unfair.

The Ugly: He’s the Ryan Gosling of college football

Coach Kingsbury is a well-known bachelor, and while the concept is attractive in the abstract, it’s kind of creepy when his bachelorhood is played out in real life. This spring, he admitted to flirting with recruits’ moms as “part of the deal,” noting that “You’ve got to play to your strengths, so I kind of encourage that a little bit.” Coach Kingsbury’s fan boys (basically every male sports writer) took this and ran with it, going so far as to create a fake Tinder account to prove it could work. You’re above that, Coach. Don’t bring more ugliness to the already questionable process of NCAA recruiting.

There has been much talk in the D.C. office about how we all have massive bucket lists that need to get tackled. With so much to do on any given day in this city, our lists have gotten too extensive to put off any longer.  After debating over an array of office outing options – ...
London Now provides insight on all our London office activities and London PR scene happenings. Check in each month with Susie Hughes, Director of the London office, for the latest! The Commonwealth Games left everyone feeling great when England won with 174 medals (Australia came second with 137). Then slowly everything went back to normal ...
Known as “The Fix” because of her uncanny ability to fix any problem that comes her way, despite  the obstacles, Jessica Fix has established herself as an absolute force of nature on the San Diego team. We believe she has earned this quarter’s rising star award for a number of reasons: Jessica jumps into new ...
Never in my wildest dreams did I ever imagine that at age 65 I would have the opportunity to take a 30 day sabbatical with my two grandsons, ages 11 and 12 years.  Initially, I wondered how to plan a sabbatical that could benefit Allison+Partners, my grandsons and me.  I wanted to enrich my grandsons’ ...
It’s About The Community recounts volunteer efforts by members of the Allison+Partners team. When a few of the lovely ladies of Los Angeles – including Megan Stoner, Stephanie Mussell, Whitney Standring-Trueblood, Jennie Peters and Cara Smith –  have time to spare during lunch, they volunteer at the Lange Foundation, a no-kill cat and dog shelter ...
I recently attended Delta Phi Epsilon’s International Convention at the Coronado Springs in Orlando, Florida. As an alumna of the organization it was a great opportunity to connect with undergraduates, fellow alumnae and the International Governing Board. As the convention was held on Disney property, we were privileged to attend a session led by the ...

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