As general manager, Tara oversees client relations, employee and office management for the Washington, D.C. office. Tara guides her teams to develop and execute marketing campaigns for consumer and corporate clients, while creating a strong culture and collaborative environment for staff to grow and succeed.
Tara works on domestic and international campaigns, strategically positioning clients with their target audience and connecting brands to consumers through a channel agnostic approach. She helps clients develop integrated programs that go beyond traditional public relations tactics and focus on what truly drives consumer engagement, including media, digital and social programs, events, cause marketing, executive thought leadership and corporate branding.
Tara led consumer services and travel + hospitality clients out of the New York office for nearly a decade before transferring to the D.C. office in 2014.
Tara’s client roster spans a variety of industries including Progressive Insurance, Kimpton Hotels & Restaurants, InterContinental Hotels Group, Orbitz Worldwide, Capital One Financial, GE Healthcare, Hasbro, and Movember. Tara holds a Communications degree from Seton Hall University in New Jersey.
What do you love about your job?
My colleagues and the leadership that continues to grow Allison+Partners. The bond between co-workers is something I haven’t seen at other agencies. We go to each other’s weddings, work out together, join book clubs together, we truly care about and support each other. When you really like the people you work with day in and day out, under tight deadlines and external pressures, it makes the workday that much better and results in better product outcomes and happier clients.
WHAT BOOK HAS HAD THE MOST IMPACT ON YOU?
Eleanor Roosevelt You Learn by Living. My mom gave it to be years ago and I still pick it up on a regular basis and jump from chapter to chapter depending on what’s happening in my life at that moment.
WHAT’S YOUR BIGGEST SUCCESS?
Running the NYC marathon. The dedication and sacrifice of running hours every day in preparation of a race is something a lot of people don’t think about until they are in it and ask themselves, “why am I voluntarily torturing myself?” But I had amazing biceps that year, so it was totally worth it!
WHAT DID YOU WANT TO BE WHEN YOU GREW UP?
A marine biologist. I wanted to save the manatee.
Email Tara Chiarell