Co-Founder + Partner
Scott Pansky, Co-Founder + Partner, is a recognized expert on cause-related marketing and strategic philanthropy. He is known for his ability to build strong associations between corporations and their core causes, and for creating strategic platforms for internal and external programs that strengthen reputation and brand loyalty. As a public relations practitioner for more than 20 years, Scott has counseled and led teams in creative strategy and partnership marketing efforts. His ability to develop campaigns that deliver clients' best assets to their key audiences and create long-term branding opportunities has made him a trusted counselor to executives at some of the world's leading brands.
Scott has created award-winning programs for Allison+Partners clients ranging from Hyundai to Hasbro, and is a frequent speaker on strategic philanthropy, cause marketing, sponsorship and branding. He teaches courses on these topics at UCLA and frequently writes opinion and strategy articles for major public relations, branding and philanthropic publications. In addition, he is an active member of the Academy of Television Arts and Sciences, the Los Angeles Chamber of Commerce, the Los Angeles chapter of the March of Dimes and the President of the Los Angeles Unified School District Partnership Council.
His client experience includes: Hyundai's Hope on Wheels, Hasbro, Career Education Corporation, the Disney Channel, Paramount Home Video, Sony Pictures, Boost Mobile, HOK, San Diego Hard Rock Hotel, Real Mex Restaurants, Nestlé, The Vitamin Shoppe, HomeGoods, YouTube, eUniverse, American Express, Platinum Studios, Barrington Associates, 4H Council, Affinity, Association of Hole in the Wall Camps, the Leukemia & Lymphoma Society, Corday Productions, Mr. Holland's Opus Foundation and The Daniel Pearl Foundation, among many others.
WHO HAS HAD THE BIGGEST IMPACT ON YOUR CAREER AND WHY?
Pete Rose! I had the opportunity to meet Pete back in 1986 (after he set the major league record for the most hits and before the gambling accusations). For an English class assignment that would help with my final grade, I chose to do a paper on Pete. It was nearly impossible to get near him; after numerous attempts, I accidentally bumped into him at a restaurant near his hotel. When I asked for an interview, he told me to “get a ***ing press pass.” I took his comments back to a team publicist and they granted me a press pass; I spent an hour getting to know him and knew that entering the field of PR would allow me access into great new worlds and opportunities.
WHAT'S BEEN YOUR MOST INTERESTING JOB?
One of my most interesting jobs outside of public relations was working at Sport Chalet as a department manager for skiing and tennis. It was there I learned that success wasn't about selling the most expensive product; it was about making sure that customers bought the product that was best for their skills. I found that we had a lot more repeat customers and referrals based on this kind of service, knowledge which has proven beneficial throughout my PR career.
WHAT BOOK HAS HAD THE MOST IMPACT ON YOU?
Make It So, Leadership Lessons from Star Trek: The Next Generation by Wess Roberts PhD, and Bill Ross. The character of Captain Picard was a collaborative leader who would listen to his senior staff and advisors and then make strategic decisions. Yet, gut decisions were still crucial. Through examples from the television series and the real world, this book was a win-win for science fiction fans as well as those seeking business acumen.
WHAT DID YOU WANT TO BE WHEN YOU GREW UP?
When I grew up, I wanted to be a dentist, a lawyer, a football player, television star, a writer and a super hero. In PR, I have found a way to touch all these worlds.
Email Scott Pansky