Directeur Associé France
Isabelle brings more than 20 years of experience in consumer, corporate, public affairs, digital and crisis management to Allison+Partners. As a co-founder of the France offices, she oversees team management, business development, PR strategy and activities for a portfolio of clients.
True to her entrepreneurial spirit, Isabelle previously launched her own boutique PR agency in 1990 with offices in Lyon and Paris and more than €1 Million in revenue. In order to expand the business internationally she sold her agency in 2004 to Nouveau Monde DDB Group where as a shareholder and director, she ran the DDB public relations department.
In addition to launching the first digital PR programs for brands such as Michelin, Teisseire and Picard, Isabelle’s previous client experience includes: Starbucks France, Johnson & Johnson (Dodie), Carrier, Plastic Omnium, Toshiba HVAC, Yingli Solar, Getty Image, One Nation Paris (luxury outlet), Moneygram and public institutions such as the City of Lyon, SNCF (French railway) and Lyon University. Isabelle graduated in economics from Science Po, Paris and has a master’s degree in contemporary history from Lyon University.
What’s your dream job?
Filmmaker, I love telling stories.
What’s your biggest success?
I helped to raise a huge amount of money for Perce Neige (a charity association created by famous French actor, Lino Ventura) through our PR program which included fantastic media coverage on TF1 channel TV news 20h.
What book has had the most impact on you?
More than a single book, the work of J. Rifkin on the whole. It opens a new path for the economy - the GREEN economy, the 3rd industrial revolution while also showcasing the Greek writers of antiquity who provided the principles and values of the Hellenic Republic (Plato).
What do you love about your job?
Truly creative and strategic thinking.
Phone: 00 33 6 08 16 91 28
Email Isabelle Dejeux