Senior Vice President, Measurement + Analytics
A senior vice president at Allison+Partners, Brent Diggins oversees the agency’s measurement and analytics capabilities and serves as a strategist on core client accounts. He has led a variety of client accounts including Toyota and IZEA, and has helped to develop measurement solutions for Progressive Insurance, Samsung, Zynga, Deloitte Digital and Intel, among others. In addition to developing advanced client solutions, Brent has worked toward making Allison+Partners’ the best in agency measurement, including coaching and providing solutions to team members across the global network.
Who has had the biggest impact on your career and why?
Fellow Allison+Partners colleague Cathy Planchard. She has taught me about every facet of the PR world from tactical execution to building a business.
What’s your dream job (aside from the one you have now)?
Owner/operator of a Hawaiian beachfront resort.
What do you most value in your colleagues?
Collaboration. There is nothing better than solving a problem by collaborating with smart people.
What do you wish more people knew about Allison & Partners?
The impact the structure of Allison+Partners has on the end product. A centralized P&L allows Allison+Partners to put the right talent on the business without red tape. Red tape and inter-agency politics hampers work quality at a lot of agencies.
Email Brent Diggins