SVP, Director of Client Service and Operations
Tracey is a creative, dedicated senior communications executive with experience across a variety of sectors including consumer, business-to-business, tech and corporate. She is a strategic thinker and results-focused individual. She has a passion for fostering lifelong relationships with both clients and media. During her more than 18 years in the communications field, she’s had the pleasure of working with global brands (Weight Watchers, Sony, Cigna, Apex Tool Group and Absolut) as well as startups (Dietbet and CafeMom). Tracey is a regular contributor to PR Newser and other industry trade publications.
Tracey started her career in public relations as an account coordinator at Rubenstein & Associates, where she worked on a variety of beauty and publishing accounts, including Essence magazine. Her experience in the publishing field led her to Wenner Media where she served as a junior publicist working on Rolling Stone, Men’s Journal and Us Weekly magazines. As the tech sector began to heat up, Tracey secured a position with Middleberg & Associates, one of the fastest-growing firms of the late 90s. During her tenure there, Tracey worked on a variety of businesses in the technology, consumer and healthcare fields. After the firm was renamed Euro RSCG Magnet, she became a vice president in the firm’s consumer practice where she handled communications programs for top brands, such as Consumer Reports, Better Homes and Gardens, Reuters, United Airlines, Foxwoods, and Stryker Orthopedics, among others. Prior to Allison+Partners, Tracey was senior vice president and director of client service for RoseComm, a boutique agency she helped establish and sustain for more than a decade. Tracey graduated magna cum laude from Rider University with degrees in English Literature and Communications.
Can you tell us something about you that might surprise most people who know you?
I was a competitive Irish Step Dancer before River Dance was a thing. I hung up my jig shoes many years ago but am enjoying introducing the art to my six-year-old daughter.
What do you love about your job?
I love the diversity of what we do. Public Relations has evolved tremendously over the past decade and our impact in the marketing mix has become even greater. It’s a great time to be in PR.
What did you want to be when you grew up?
A broadcast journalist. I was the lead anchor of my high school’s public-affairs program. I’m a huge Katie Couric fan and had the pleasure of meeting her many years ago at The Today Show.
What book has had the greatest impact on you?
The Handmaid’s Tale by Margaret Atwood. The work of fiction reminds us that without books life is colorless and dreadful.
Who has had the biggest impact on your career and why?
My two children and my husband. My son and daughter are among my most demanding (yet rewarding) clients. My husband is my biggest fan and staunch supporter. Because of him, I’m able to juggle being a “working mom.”
Email Tracey Cassidy