Senior Vice President
Serina Tan leads the Singapore team at Allison+Partners. A results-oriented PR specialist with over 13 years’ experience, Serina has a proven track record of creating and executing successful communications programs for clients in the Asia Pacific region.
She has worked in leading PR firms and provided counsel for multinational firms, including Dow Chemical, BSH Home Appliances, McDonald’s and HP. Previously, she was Regional Account Director at international PR agency Porter Novelli, where she led the firm’s regional consumer, corporate and technology accounts.
During her career, she developed a cause-related programme for HP Asia Pacific that was subsequently turned into a global programme and worked with the organisers of the Global Forum on Intellectual Property for six consecutive years. She played a key role in some of the region’s noteworthy PR campaigns, including the launch of the first McCafé, the launch of Suntec REIT, South-east Asia’s first office-retail real estate investment trust, as well as the rebranding of iconic brands such as McDonald’s and the Singapore Zoo.
Serina is experienced in strategic planning, consumer marketing, social media relations, media relations, internal communications, corporate communications, investor relations, litigation support and issues management.
She has lived in Singapore, Japan and Malaysia. In addition to English, she also speaks and writes Chinese and Japanese. She graduated from the National University of Singapore with a Bachelor of Arts in English Language and Japanese Studies.
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