Senior Vice President
Neda Barrie is a senior vice president in the agency’s Phoenix office, working on consumer, social impact and sports and entertainment accounts. She has more than two decades of experience in professional sports and entertainment, working with such organizations as the NBA and WNBA, the Golden State Warriors and the Phoenix Suns and Mercury on marketing and business development initiatives.
Prior to joining Allison+Partners, Neda was a partner at IVC Global Sports and Entertainment, where she managed marketing communications and branding for athletes, celebrities and companies. There, she consulted for Prevent Child Abuse America and Athletes for Obama, and was instrumental in creating high profile events and public relations activations such as movie premiers, building unveilings, athlete media training and red carpet events.
Neda joined IVC after serving as the senior executive vice president of business operations and player development at the Golden State Warriors. In this role, she was responsible for integrating athletes into the overall business efforts and branding of the team. In addition, she lead the team in creating innovative loyalty programs and partnerships that effected the teams ROI. She was responsible for creating brand campaigns and community activations around NBA ALL-STAR. She also served on the NBA’s steering committee for player development, and traveled with the NBA to Africa for Basketball without Borders as part of the NBA’s global outreach program.
Neda is a graduate of San Diego State, with a master’s in Sports Management from St. Mary’s College and a master’s in Human Relations from Liberty University. She is currently on a number of nonprofit boards and also teaches a class on sports administration at the W.P. Carey School of Business at Arizona State University.
Who has had the biggest impact on your career and why?
My family, most specifically my two children. They’ve put life in perspective and taught me to not take things so seriously. Plus, they are never shy about telling the truth unfiltered!
What did you want to be when you grew up?
You mean it’s too late?? I 100% wanted to be a performer - singer or actress.
My Dream Job?
My dream job would be to be an actress or music performer. The closest I came to that is managing them.
What was the best advice you ever received?
Leaders are those that have tough conversations, do more and empower those around them.
Email Neda Barrie