Senior Leadership

Natalie Price

Senior Vice President


Natalie Price

Natalie has more than 20 years of public relations experience, with a specialization in the real estate and land use sectors. She is a strategic problem solver that understands how to successfully move projects through the regulatory process, and has helped a diverse spectrum of clients including developers, investors, brokers, owners and municipalities achieve successful outcomes. She is also connected to business, civic and community leaders, and is adept at creating beneficial partnerships that unlock barriers and build consensus.

For more than a decade, Natalie has worked with Vulcan Real Estate to gain awareness and demand for its 60-acre redevelopment portfolio in South Lake Union, as one of the first sustainable mixed-use urban innovation centers in the country. Natalie has also worked with the region’s leading healthcare institutions including Seattle Children’s Hospital, Virginia Mason, Swedish Healthcare and Providence Health & Services to build support among community stakeholders, elected officials and city agencies for major facility expansions.

Who has had the biggest impact on your career and why?

My father who, despite working his way up from the mailroom to being president of a Fortune top five company, remains one of the most humble people I know. 

What’s your biggest success?

Raising two wonderful human beings (my sons, Brad and Matt).

What do you most value in your colleagues?

Tenacity and integrity.

What’s your dream job (aside from the one you have now)?

Working to protect coral reefs.

What was the best advice you ever received?

Always be gracious because the toes you step on today, may be connected to the ass you have to kiss tomorrow.


Phone: 206.686.6428
Email Natalie Price