Partner + Chief Creative Officer
Lisa Rosenberg is a creative instigator with a passion for brands and an advocate for integrated marketing solutions that keep consumers engaged. A hands-on client relationship leader, Lisa has expertise in driving global brand initiatives and integrating digital into marketing strategy. She spent the last 20+ years developing award-winning campaigns for major consumer brands and has launched every shaving innovation for Gillette from Sensor to Fusion ProGlide, helped M&M’s put the color purple in the bag and oversaw Ford's cause marketing program, Warriors in Pink, where 100% of the proceeds for this fashion and accessories line benefit breast cancer research.
Previously, Lisa was President, North America of Euro RSCG Worldwide PR, where she was responsible for the operational and business leadership of the agency. Lisa also spent 21 years at Porter Novelli, where as a senior partner she served on the agency's global executive committee and held leadership roles such as chief marketing officer, managing director of NY, director of the agency's global brand marketing practice and head of PN Entertainment.
With an expertise in driving creative brand campaigns, global communications and integrated marketing, Lisa has worked throughout her career with many leading companies including Procter & Gamble, PepsiCo, HP, Reckitt Benckiser, British Airways, Johnson & Johnson, Mercedes-Benz and Harman. Lisa holds a BA in history from Johns Hopkins University, resides in New Rochelle, N.Y., with her husband and twin sons and blogs at www.mommylens.com.
Who had the biggest impact on your career and why?
My mother who was a full-time working mom long before it was the norm. She set an early example that a woman could have a successful career doing something she loved and still be a great mom.
What did you want to be when you grew up?
When I was in elementary school I was on a children's game show called Wonderama and was selected from the audience for a segment called "Guess Your Best." They asked each of the contestants what they wanted to be when they grew up and my response was a nurse. I've never been sure why, but it was my answer at the age of 8!
What do you value most in your colleagues?
Intelligence, drive, integrity, passion and a good sense of humor.
What's the most important thing you've learned in the last year?
The value of taking time to reboot. How lucky that I joined a company that offers employees a paid sabbatical after five years of service!
Email Lisa Rosenberg