Senior Vice President, Media Relations
Linda has 18 years of experience executing national media campaigns designed to increase corporate credibility and drive customer demand. Her media relationships at national broadcast and print outlets are used company-wide to not only land interviews, but also direct media strategies and fine tune story ideas.
During the past 10 years at Allison+Partners Linda has focused on top tier national press, specializing in thought leadership campaigns for CEOs and top executives in virtually every industry. She has set up media tours for executives from companies such as ASICS, Best Western International, Umpqua Bank, Progressive Insurance, Orbitz, SolarCity, Razer, Financial Engines, Healthways, comScore, RetailMeNot.com, IGT, Johnny Rockets, Flipboard, Inkling, Hard Rock Hotel, KPMG LLC, Sprint, Mozilla and ZipRealty.
Each month she secures nearly 50 placements in national broadcast and print outlets such as Fox & Friends, CBS This Morning, “Wake up with Al Roker,” CNBC, Bloomberg TV, MSNBC, Fox Newschannel, Fox Business Network, CNN, HLN, Nightly Business Report, Bloomberg Radio, Wall Street Journal, New York Times, Associated Press, Investor’s Business Daily and Bloomberg Businessweek.
Prior to working at Allison+Partners, Linda worked in media relations groups at Cohn & Wolfe and Fusion PR. Linda graduated from the State University of New York at Stony Brook with a B.A. in English Literature and a minor in Women’s Studies.
What did you want to be when you grew up?
What do you love about your job?
Making media magic happen every day.
What’s the most important thing you’ve learned in the last year?
At Allison University, I learned that vulnerability should be embraced in and out of work because it enables you to deepen connections with clients, colleagues and friends. Amazing Ted Talk on the topic.
What’s your most treasured possession?
My Shiba Inu, Kit
Email Linda Burns