Managing Director, Content Strategies
As Managing Director, Content Strategies, Kevin Nabipour oversees the crafting of compelling, relevant and sharable content to ensure clients are connecting optimally with consumer audiences and other stakeholders. He brings more than a decade of brand strategy experience focusing on integrating consumer insights and business goals to build strong, global brands.
Previously with The New York Times, Kevin was chiefly responsible for creative strategy and campaign development for all paid product marketing supporting Times apps, NYTimes.com and games. His work has earned him multiple awards and recognitions including AdWeek’s “Ad of the Day”, numerous honors at the INMA and a Webby, among others. Kevin also spent seven years at FCB (Foote, Cone & Belding), where he was the account lead on the Verizon and MetLife businesses, overseeing a fully integrated team—from strategy through execution.
What do you love about your job?
Telling stories. It’s what I love to do and I’m thrilled I get to do it for a living.
What did you want to be when you grew up?
When I was a kid, I wanted to be a doctor like my father. When I was in my early 20s, I wanted to be a filmmaker. (I’m still working on that second one.)
What’s your most treasured possession?
There are two in fact, and they’re both pieces of art. One is a painting by my dear friend Terence Netter, of a field near his home in the Loire Valley. The other is a Mick Rock print featuring a quiet moment of David Bowie as Ziggy Stardust that my wife gave to me as an anniversary present.
What’s the most important thing you’ve learned in the last year?
I’ve learned it recently, but my son continues to remind me of it daily: recognizing joy in the everyday moments.
Who has had the biggest impact on your career and why?
In college I studied photography and art history in Paris. There, my dean was a man of many talents – a former Jesuit priest and theologian, a dean of fine arts at a university, and a professional painter for over 30 years. He helped me to understand a very important lesson that I still value today: That to be innovative at anything, you first have to master the fundamentals that lie underneath. In other words, you can only powerfully, and credibly, subvert the form after you’ve mastered it. Since then, it’s how I look at creativity and originality.
What do you most value in your colleagues?
Openness. If you’re open for anything, then nothing is impossible. And you’re much more likely to reach creative nirvana.
Email Kevin Nabipour