Executive Vice President, Head of Consumer Technology
Jordan Fischler oversees the consumer technology practice for Allison+Partners. In her 10 years at the agency, she has focused on PR strategy and implementation for technology products and services as well as consumer brands and digital media companies with an eye toward driving consumer adoption. She has played a senior role with YouTube, Mozilla, the launch of MySpace, as well as PR product strategy and support for Samsung including laptops, monitors, printers, cameras, commercial displays and memory.
She leads teams that regularly work with top-tier media securing profile pieces and trend stories in high profile publications including BusinessWeek, New York Times, Wall Street Journal, Fortune, Reuters, Associated Press, Forbes, Washington Post, CNET and influential blogs such as TechCrunch, Mashable, and GigaOm. She guides teams in the implementation of award winning product review programs and digital strategies across the social web including Twitter, Facebook and YouTube. She has worked extensively on client events including tradeshows, celebrity red-carpet events, and media roundtables as well as worked closely with clients to secure and manage speaking opportunities.
Throughout her career Jordan has garnered numerous awards for campaigns from the launch of American Idol Underground, the Children Affected by AIDS Foundation, Samsung and Real Mex Restaurants. She is a graduate of Washington University in St. Louis with a major in Psychology and a minor in Business.
Who has had the biggest impact on your career and why?
Scott Pansky for noticing a passionate kid and hiring me all those years ago.
What book has had the most impact on you?
Exodus by Leon Uris.
What do you most value in your colleagues?
Their tenacity and “get it done” work ethic.
Can you tell us something about you that might surprise most people who know you?
I was desperately shy and quiet as a child.
Email Jordan Fischler