Partner + Chair, Eastern Region
As Partner and Chair, Eastern Region of Allison+Partners, Anne supervises client activities, provides strategic counsel and has helped some of the world's leading brands navigate the ever-changing world of public relations. Anne and her teams create integrated marketing programs comprising public relations, digital and social media, cause marketing, executive branding and more.
Since joining Allison+Partners in 2007, Anne has helped Allison+Partners' New York office more than triple in size, while adding marquee clients in the retail, consumer products and services, food and beverage, health and beauty, and hospitality industries to the agency's Consumer PR and Marketing practice.
Her client experience includes: L'Oréal, Progressive Insurance, philosophy, The Vitamin Shoppe, The Hard Rock Hotel & Casino, GE Healthcare, The Dial Corporation, The Prudential Foundation, Environmental Defense, TCBY “The Country's Best Yogurt” and Mrs. Fields Cookies.
What's the most interesting thing that you do every week?
The most interesting thing I do every week is working with my team and clients to develop new ways to tell a story. Whether through media relations, social media, guerilla marketing or any of the marketing strategies and tactics we use in any given day, our biggest and most exciting challenge is to always find new and exciting ways to market the brands we represent.
What do you wish more people knew about Allison+Partners?
You have never seen a group of people who love a microphone more than the Allison+Partners team – Karaoke is a VERY big deal around here. I'm very lucky to have found a place where people truly enjoy working together. It shows in everything we do.
What's your biggest success?
My biggest successes on any given day are happy clients and happy team members. It's that simple and that difficult at the same time.
What's the most important thing you've learned?
This wasn't something I learned last year but rather something my mother taught me when I was very young and never made more sense than last year, “it will never happen if you don't keep trying.” Last year was a true nose to the grindstone year. I am very proud of Allison+Partners for being the kind of agency that made it a priority to be flexible, resourceful, efficient and smart so it could be the best year possible for our agency, our team, and our clients.
Phone: 646.428.0612General Inquiries: 646.428.0645
Email Anne Colaiacovo