The Ascott Limited Names Allison+Partners UK Agency of Record
February 08, 2017
Allison+Partners today announced that after a competitive review, it has been named the agency of record for The Ascott Limited, a leading global serviced residence owner-operator. Allison+Partners now leads communications efforts for Ascott’s U.K. brands, which include five Citadines apart’hotels and The Cavendish, a four-star luxury hotel in the heart of London’s Mayfair neighborhood.
“Ascott Limited is on an ambitious growth path both in the U.K. and globally, which makes having a strategic marketing communications partner critical for our success,” said Rebecca Hollants Van Loocke, Regional General Manager UK, Germany and Georgia of Ascott Limited. “Allison+Partners’ innovative thinking, deep knowledge in the hospitality space and ability to scale made them the obvious choice to support us through our journey.”
Allison+Partners will execute a fully integrated communications programme, including media and influencer relations, corporate announcements, events, awards and overall brand development. They are also charged with raising awareness for all brands in the group in Europe, particularly Citadines and Ascott’s luxury offering in Paris,The Crest Collection.
“Ascott is an influential and innovative hospitality leader with an award-winning portfolio of brands,” said Jim Selman, managing director of Allison+Partners in the U.K. “Our deep expertise in the travel sector and, experience working in related vertical industries such as health and wellness, technology, food and beverage and entertainment sets us up well to deliver a successful communications programme that will highlight Ascott’s distinct offering in the U.K. market.”
The account will be overseen by U.K. Managing Director Jim Selman with support from the Allison+Partners team in London.