Agency News

PRWeek US Awards 2017 shortlist revealed

December 08, 2016

The PRWeek Awards celebrate the very best corporate, agency, nonprofit, and education teams, and the work they produced during the awards' entry period. Each award is highly coveted and the competition to claim them is intense. The 2017 shortlist is as follows:

Best Consumer Launch

Edelman and Arby’s Restaurant Group
Arby’s Introduces One-Day Vegetarian Menu

Golin and McDonald’s
All Day Breakfast Press Announcement: The People’s Launch

Golin and Toyota
Toyota Goes Back to the Future

LDWWgroup, Carnival Corporation, and Fathom
Bienvenidos a Cuba

PadillaCRT and Niagara Conservation
#WhatTheFlush: Disrupting the Water Conservation Conversation

Best Content

Allison & Partners and Seventh Generation
Maya Rudolph Comes Clean About Feminine Care with Seventh Generation’s "Vajingle"

Braya U.S. and Tecate
Tecate Beer Pulls Its "Trump Card" & Builds A Wall That Unifies During Presidential Debates

Edelman and Starbucks
Ordinary People Doing Extraordinary Things - Starbucks Introduces "Upstanders" Original Content Series

MSLGroup Chicago, Leo Burnett Chicago, and The Allstate Foundation
#FreeToWalk for Allstate Foundation Purple Purse

PadillaCRT and Niagara Conservation
#WhatTheFlush: Disrupting the Water Conservation Conversation

Best for a Cause

Edelman and Metro Atlanta Chamber of Commerce
Deal for Equality: The Metro Atlanta Chamber Campaign to Stop HB757

Grey New York, National Park Foundation, and National Park Service
National Park Foundation and National Park Service’s Find Your Park Movement

Ketchum and Whirlpool
Care Counts

MSLGroup Chicago, Leo Burnett Chicago and The Allstate Foundation
#FreeToWalk for Allstate Foundation Purple Purse

MSLGroup and The Home Depot Foundation
Celebration of Service: Creating Independence at Home for U.S. Veterans

Best Global Effort

Disney Consumer Products and Interactive Media (DCPI) and Star Wars
Disney Consumer Products and Interactive Media & Star Wars Superfans Go Rogue to Launch New Toy Line

HomeAway
HomeAway’s #EiffelTowerAllYours

LinkedIn
LinkedIn’s Bring In Your Parents Day

MMK+ and Procter & Gamble
P&G Supports Strong Moms for Rio 2016 Olympic Games

MSLGroup and Netflix
Netflix Everywhere

Best in a Crisis

Camino Public Relations and Planned Parenthood
PR and Moral Outrage: Turning a viral video attack into a brand promotion

Delta Air Lines
Delta Responds to Outage with Speed, Agility and Transparency

Edelman and Metro Atlanta Chamber of Commerce
Deal for Equality: The Metro Atlanta Chamber Campaign to Stop HB757

Havas PR and The 4A’s
An Industry Under Fire Comes Out Swinging

Southwest Airlines
All hands on deck: Southwest’s collaborative and innovative response during nationwide technical outage

Best in Analytics

Allison & Partners and Kampgrounds of America (KOA)
What’s Behind the Yellow Sign?

Brandwatch
Brandwatch The Flagship Provider of 2016 Election Data

Edelman and Barilla
While the Water Boils

FleishmanHillard and Department of Defense, Defense Health Agency
"That Guy: Study Links Campaign to Positive Behavior Change"

Text100 and Adobe Marketing Cloud
Empowering Today’s Digital Marketers with Leading Adobe Reports and Actionable Data

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