Feb 19: How PR Shaped Baja California's Resurgence
February 16, 2013
Join the Public Relations Society of America (PRSA) San Diego/ Imperial Counties chapter and members of Allison+Partners' Baja California tourism team on Feb. 19, from 11:30 a.m. to 1 p.m. at the Handlery Hotel in San Diego. Learn how we worked with the Baja California Secretary of Tourism and various other groups and individuals to shift the Baja conversation from security concerns to an attractive American tourist destination.
This in-depth look at an award-winning (Bronze Bernays Award, 2012) PR case study will include information on:
- Developing a robust media relations campaign of proactive outreach on events, milestones and other news
- Leveraging the burgeoning food, wine and art scenes, including “Baja Med” cuisine, the more than 70 vineyards in wine country, and Tijuana’s creative boom
- Bringing Anthony Bourdain to film an episode of “No Reservations”
- Using third party testimonials and seeding opinion article from American celebrities, those living in Baja, and frequent American visitors to tell the real Baja story
Handlery Hotel
950 Hotel Circle North
San Diego (Mission Valley), CA 92108
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