Allison+Partners Ups Three to Partner, Announces Several Significant Promotions and New Hires
November 17, 2016
Allison+Partners continues to expand its senior leadership with the announcement of several partner appointments and new hires, reflecting the agency’s continued global expansion. Having enjoyed consecutive year-over-year growth without interruption, the agency has also increased its worldwide footprint from 20 to 25 offices in the US, Asia and Europe over the last year.
Chief Creative Officer Lisa Rosenberg, Global China Practice Managing Director David Wolf, and China Managing Director Jerry Zhu have been promoted to partners. Rosenberg joined Allison+Partners in 2013 as its first chief creative officer. During her tenure, she has played a key role in building the agency’s creative and production capabilities, and also oversees the agency’s marketing team, which has increased awareness of the firm dramatically.
Wolf and Zhu have played an integral role in the agency’s rapid expansion in China. Zhu joined Allison+Partners in 2014 as the managing director of China, which now has 40 employees across three offices in Shanghai, Beijing and Chengdu. During his tenure, he and his team have tripled revenue in the market and helped diversify the agency’s client portfolio across business-to-business, consumer, corporate and government affairs. In addition to overseeing operations of offices in Shanghai, Beijing and Chengdu, Zhu uses his deep experience in corporate communications to provide ongoing counsel to clients in the region. Wolf joined Allison+Partners in 2013 as the agency’s first employee in China. He is the author of “Public Relations in China: Building and Defending Your Brand in the PRC.” Both Zhu and Wolf, as Asia Partners, cover Allison+Partners offices across mainland China plus Hong Kong, Tokyo, Singapore and Bangkok.
The company has also upped several key players to more senior leadership roles, recognizing the incredible growth the agency has enjoyed this year.
Senior Vice Presidents Kevin Nabipour and Jeremy Rosenberg have been appointed managing directors of Allison+Partners’ All Told Division. All Told combine’s the agency’s research, content, creative, digital and measurement expertise into one robust centralized offering. Nabipour has been appointed managing director, content strategies. He joined Allison+Partners in 2014, with the goal of establishing an integrated content team and formalizing the agency's capabilities around content development and deployment. Rosenberg has been appointed managing director, digital. Rosenberg joined Allison+Partners in 2013 as a senior vice president and head of digital. In the years since, he has expanded the progressive adoption of social media programs and digital advertising across Allison+Partners clients. Both helped launch All Told alongside key agency leaders, helping to formalize and substantially upgrade the agency’s offerings in content and digital.
These promotions follow other leadership changes earlier in the year, including partner Zach Colvin taking on the newly-created regional general manager role in the Bay Area to address broader needs in Silicon Valley and San Francisco; Karyn Barr’s promotion to general manager, San Francisco, a role she previously served in the agency’s DC office; and Jordan Fischler’s promotion to executive vice president and head of Consumer Technology.
In addition to the new partner appointments and promotions, senior hires have been made to enhance the leadership team.
Julia Farrell has joined as Allison+Partners’ first global chief financial officer. In this new role, she is overseeing financial and administrative activities for the agency as it continues to expand globally. Prior to joining Allison+Partners, Farrell served as director of M+A and corporate development for Dentsu Network, overseeing strategic acquisitions and divestitures of domestic and international operations. She is based in New York and reports to global CEO Scott Allison and global COO Andy Hardie-Brown.
Shane Winn has joined as general manager of the agency’s Chicago office. Winn brings two decades of experience to the agency, holding senior positions with Burson-Marsteller, MetLife and Washington Mutual. In his role, he is responsible for the day-to-day operations of the office and partnering with senior leadership to spearhead growth in the Midwest. Winn reports to Jonathan Heit, President, Americas.
“Allison+Partners is fortunate to have such a deep reservoir of talented senior people across our global network,” said Scott Allison, chairman and CEO. “Their ongoing passion for this agency and professional contributions have produced award-winning work for our clients and allowed us to grow in a thoughtful and strategic way. We are truly honored to have each of them on board.”